Microsoft acquires Geenfield

Speculation is rife as to why Microsoft has decided to purchase GreenField Online, on online research company. The answer seems to be it that it was really after Ciao, a leading European shopping comparison website that has a large community of follower who shop and leave reviews on the site. This is due to the fact that Microsoft is really planning on selling off the Online Survey division (which incidentally contributes pretty much most of the revenue Greenfield makes) while retaining control of GreenField. They managed to beat another potential buyer (Quadrange) who also had their eye on GreenField.

This may seem strange, however when you consider that Microsoft is sitting on a massive cash mountain you can start to factor in that eyeballs are more important to them than cash. This acquisition gives them access to a European consumer market which they have struggled to penetrate. We’ll see how it pans out; some say that Microsoft will try and push their own products using Ciao, but I think they’re more interested in the audience than in promoting their wares. I would guess their first step would be to integrate Passport with Ciao to consolidate user identities across the two platforms.

Global Domain Name Statistics

The following chart represents current statistics for many of the worlds most popular domains.  Updated July 2008. Not sure why I like statistics but I do, A bit of a schocker Germany at number two.  

Domain Amount Registered Country
.com 77.170.572 Global Generic
.de 12.095.431 Germany
.net 11.709.993 Global Generic
.cn 11.439.479 China
.uk 6.941.940 United Kingdom
.org 6.905.369 Global Generic
.info 5.010.368 Global Generic
.eu 2.826.390 European Union
.nl 2.985.481 Netherlands
.biz 1.980.543 Global Generic
.it 1.546.397 Italy
.us 1.424.457 United States
.br 1.374.644 Brazil
.ch 1.169.074 Switzerland
.ru 1.337.429 Russia
.au 1.168.506 Australia
.jp 1.033.412 Japan
.fr 1.166.604 France
.ca 1.044.299 Canada
.kr 927.033 Korea
.dk 921.121 Denmark
.es 998.903 Spain
.mobi 928.394 Global Generic
.pl 1.074.755 Poland
.be 802.281 Belgium
.at 758.745 Austria
.se 741.224 Sweden
.cz 439.334 Czech
.no 390.601 Norway
.nz 336.305 New Zealand
.mx 257.465 Mexico
.pt 222.141 Portugal
.fi 182.639 Finland
.hk 164.278 Hong Kong
.tr 161.133 Turkey
.sk 158.128 Slovakia
.ie 105.054 Ireland
.lt 81.276 Lithuania

Closing Deals on The Internet

As a web entrepreneur I do believe there are limitations to closing deals over the internet. For example you can do the research get your back ground information, but closing the deal of any significant amount they going to want face to face contact. So you need to adjust your plan accordingly. Make your contacts where you can jump in the car and visit them.

I posted the above on the following Forum thread here

How to Set Up Your Own Social Networking Site

There are some key factors that one will need to consider if they want t set up their own networking site. This is best explained by the Night Rider comparison. Face book has managed to amass over 6,000 people that are interested in the eighties Hit TV show Night Rider. It has its own Night Rider page. When the original star of the program, David Hasselhoff, heard about this, he decided to start his own net working site and cash in on the shows staying popularity.

What does this teach us about networking?

1. If you are a member of a group or share a passion, you can start own Networking site. A group of people with similar interest is an important ingredient in setting up Networking site.
2. If you lead this by setting up such a site, you can than reap the rewards and/or advertising and related products.

I do see many more companies setting up there own networks where you can interact with the company. As the value to social networking is in the people. Why would any company want to source that out? Especially considering that software is readily available for such endeavours. What sites can you imagine?

15 Essential Common Sense Communication Tips for Technologists

Mike Lynn has worked at a number of businesses ranging from very small to extremely large. he has the pleasure of doing business with some of the best and brightest minds in technology in the financial services industry. However, He is amazed on at some of the things I see on a regular basis. Whether your a manager or a single-contributor, I’m sure you can appreciate this refresher course in communication common sense.

Conversations with Clients

  1. Never answer an unqualified question. As technologists, we’re often called upon to provide additional information about the products we review or projects with which we are involved. NEVER ANSWER WITHOUT THINKING ABOUT THE QUESTION.
  2. Never commit to ANY additional work without thoroughly understanding your existing task list and the implications of the additional work.
    If you’re uncertain – defer and give a date for when you can supply an estimated delivery… a date for a date.
  3. Never answer if you’re uncertain. It’s not only ok – but admirable to say “I don’t know – but I’ll find out.”
  4. Know your audience. Recognize that we’re very technical people and we are sometimes invited to meetings with people of varying degrees of technical knowledge. When this is the case, be certain that you’re NOT dragging these folks into a technical ditch and thereby grinding the meeting to a halt. It sometimes helps to verbally check with meeting participants after an initial discussion to ensure that you’re all ok with the technical depth at which you are speaking.
  5. Respect other’s time. Always schedule time for conversations you feel may take more than a single sentence response. If you’ve called someone directly to save the time of typing an email or scheduling a meeting, consider that the person you’re calling may have other activities scheduled or in flight for this time slot.
  6. Understand your role. You are a technologist, responsible for providing solutions to technological problems. Never ask a client or partner to solve a problem for you unless the problem falls outside the realm of your responsibility.
  7. Never answer a question before you’re certain you’ve considered the implications of your response and the perspective of the person asking the question. I’m not telling you to ask a question for every question asked – but understand the perspective of the person asking the question and either a) ask a discovery question to clarify or b) tailor the answer to suit the asker’s perspective.

    Demonstrations to Clients

  8. NEVER stray from your script. Never perform an action for the first time in front of a client or in any demo. Never yield to a request from a demonstratee to introduce significant changes to the planned demonstration. If a person you’re demonstrating to wants more information that may take you from your script, politely note the request and tell them that you’ll be happy to schedule another time to get deeper or to do further investigation.
  9. When a demo breaks or a bug occurs (and it will!), don’t sweat it – be prepared with discussion notes in the event you need to reboot or reconfigure the environment. Don’t take it too lightly because after all – the time you’re taking to present it important. Have support ready at the back-end if at all possible – this can be in the form of a colleague who knows how to reset the demo environment.
  10. Include links to the webex or meeting collateral in the meeting request rather than distributing separately so that attendees don’t have to search through the mailbox to find it.
  11. When securing a room, secure the half-hour prior to the meeting to ensure that you have time to prepare… and remember if you’re using OUTLOOK and Exchange email to change the invitee type to RESOURCE OR ROOM to ensure that you secure the room’s availability.
  12. Prepare! Pre-load/pre-configure your environment. If you’re demonstrating several separate web pages, have them loaded in separate windows or tabs to avoid delays while loading. Prepare notes and practice the demonstration until you don’t need notes any longer.

    General Email Correspondence

  13. Enable Spell-check on emails. If it’s not turned on now – stop reading and do it now.
  14. Consider using reply instead of reply-all – not everyone on the cc list cares intimately about every detail.
  15. See 4. Understand your audience and tailor your written, as well as verbal communications to suit.

Visit the authors weblog at: http://blog.mlynn.org

Is Your Blog/Business Getting Noticed – Your Internet Plan Part 2

This is the second part of the internet Marketing plan, from here:

http://blog.wcx.me/2008/08/is-your-blogbusiness-getting-noticed-your-internet-plan

In the months 4 to 6 you will have to think about the following:

Links

• Using www.linkpopularity.com follow the links for popular sites similar to yours and submit pages from your site to those sites as suggested links.

Discussion groups

• Research the most active discussion boards in your area for sales, and other relevant topics and visit the top half dozen or dozen once a week to participate.
• Subscribe to two new discussion lists and participate regularly on favourite lists in a way that helps promote the newly released products.

 
Web site and infrastructure

• Add excerpts or long explanatory copy for products and services that don’t yet have that.
• Make changes in the wording of key pages to attract traffic on relevant keywords that I have totally missed.
• Check outbound links for accuracy and remove dead links.
• Change or add to the sample makeovers/upgrades at my site.

Marketing Plan Months 6 – 9

Search engines

• Continue to monitor the amount of daily traffic, which search engines are sending you visitors and which keyword phrases are bringing people to your site.
• Register new pages or features in the free search engines and directories.
• Research appropriate keywords for promoting new products, services or informational pages.

 
Publicity

• Distribute at least one press release this month designed to produce more web site traffic and more Marketing Minute subscribers, customized for each of the target niches.
• Distribute at least one press release tied to sales or marketing information form the company.
• Brainstorm with other professionals on ideas that can be implemented.

Direct mail

• Send Marketing postcards to old, not-used-in-two-years mailing list.

Product development

• Create two more audiotapes based on feedback from distributors
• Lay out and prepare for printing the anthology of your site
• Create and polish viral marketing tool and post at my Web site.

 
Posting content

• Convert this month’s press releases into articles and post at free content sites.
• Post your Marketing articles at free content sites.

 
Links

• Follow the links for intriguing sites I’ve recently come across and submit pages from my site to those sites as suggested links.

 
Discussion groups

• Visit the top half dozen or dozen discussion boards once a week to participate.
• Subscribe to two new discussion lists and participate regularly on my favorite lists in a way that helps promote my newly released products and services. Web site and infrastructure
• Complete and launch a new blog type web site on related topic.
• Offer services and inter link to the new web site.
• Consider design or technical improvements to boost site’s perceived professionalism.

Summary

The outline above covers a nine month periods where effectively one would begin again and re-apply the plan in one form another. May be by bring a niche information site online to help drive sales or by working together with partners/distributors.

One notable point with this blog post is that there is no cost attached. How much time would it require to implement a plan like this depends. A basic rule of thumb can be applied. The more time spent on carrying out the related tasks the more effective the results. To reasonable implement this plan one would be looking at 2 – 3 days (16 -24 hours) per a week for the duration of the plan.

Questions about Social and Business Media

I asked these questions a couple of months ago, and today I posted the last answer. Enjoy.

How effective is social media?

Answer here:http://tinyurl.com/5cdt2y

How long is it going to be around?

Answer here: http://tinyurl.com/3o989x

How much does it cost in relation to other media forms?

Answer here: http://tinyurl.com/5znakl

What is the biggest growing age group?

Answer here:http://tinyurl.com/4lmpk5

What can it do for my company?

Answer here: http://tinyurl.com/4d3veg

What can it do for me as a director? Can I do it my self?

Answer here: http://tinyurl.com/3kk325