Novel Ideas for Saving Money

Vegas or BustI was just listening to radio four where the conversation was focusing on loan sharks. Loan sharking has increased significantly in the last six months due to the current economic crisis, as it usual does. I do have a lot sympathy for people who find themselves in difficult times. I was rather impressed by some of the ideas talked about to help people handle their finances better. In fact I think the model can be use by anyone entrepreneurs included.

The ideas that was talked about on the program was that you can loan as much as you can borrow. So if you save 6 pounds a week from now until Christmas you will have saved £150 pounds. This bank/corporation will than lend the some amount to the person over the Christmas period enabling them to cover some of the extra cost Christmas brings.

The theory is if you can encourage responsible saving you can than encouraged responsible lending. Will the Labour goverment do the same with our current debt or go over the 60/40 rule. What do you think?

Expected (ROI) Return on every Marketing Dollar Spent

Yesterday some one asked what would be the expected return on every dollar I spend on marketing. It made me think. I know that when one looks at sales you are looking at about a conversion ratio of about 15 percent. That is quite different when you are talking about sales leads. A lot of marketing is more indefinable and more about feel than any metrics one can apply to it. Still one has to make a decision. According to Derek Lowe at Courant he talks about 24 percent of medical cost is spent on Marketing. Which seems to be quite high considering that I can only tell you the name of about 4 or 5 pharmaceutical companies. Obviously this industry is doing highly expensive targeted marketing. There are some exceptions most notable Viagra.

So what should you be looking to spend on Marketing? 25 percent of your future income should it be enough?

The next question is how do you spend it?

Do you spend it on printed media, internet media, video media, corporate entertainment, or the new kid on the block social media.

What do you think?

Top Trick to Increase Page Rank

Owen a colleague of mine , has posted a rather interesting blog post about Page Rank. Where he discusses the latest changes in page rank. His idea is that a large part of the page rank is for Googles own use. I am not convinced myself. I think that is does represent the true importance of websites or at least is Googles attempt to do that. Anyway it is an interesting discussion. Which prompted me to share how I raised my page rank.

So How do you increase page rank?

When I started this site in April of this year under the whooah.biz domain. I had a page rank of 0 it then when to 4 in a couple of weeks, and now it has gone down again. How did I do it so quickly?

Comment, commenting, and comments.

I read and visited lots of other peoples blogs and commented and joined the discussion. Now there is something important to keep in mind here. Commenting on well known sites like Tech Crunch, Marketing Pilgrim is not going to help your page rank. Why? Becuase these sites run a No follow policy. Which basically tells the google search engine not to index your comment or link. If your comments is not indexed than you have no link back to your site hence no gain in page rank.

With that I will say happy commenting. Any queastions ask away.

Domain Names What are They Worth?

I have recently been caught in the domain name game. I wanted to buy some small domain names, ones that are easy to write like wcx.com or delight.biz. In this process I discovered a number of things about where the market is for domain names. It appears there are a number of companies and individuals who have come with the questionable idea of buying all the domain names they can within certain category. So for example Ron Jackson has brought as many as he can 3 letter and four letter domain names with .org .biz .com. So if I wanted to buy a domain name www.40c.com which is Owned by his company Internet Edge, Inc. I would have to email him and make him an offer. Which I did.

I wanted to buy delight.biz I got a very nice email back from Ron informing me that I should make an offer. So I did I offered him $100 he than replied that he would only be interested in a sum around $1500. Which made me think. What’s in a name? Some say that names can be fortuitus. I wonder for example what did ebay mean or Amazon before the dot.com era. The first is made up and the second a jungle in South America. Was it the name that made these companies successful or the product. I will leave you to decide.

Having the perfect domain does not guarantee you success or an income. If the domain name you are searching is lucky enough to have a holding page it still has a value of nil in terms of traffic or internet relevance. Google will not be directing any traffic to this domain. To gain any relevance in the search engine fields you will need to make it special create something unique and wonderful and that takes TIME and MONEY.

A couple of my clients have chosen very long domain names. On the internet I do not think it really matters. So long as you engage you visitors. If you succeed at that they will bookmark or RSS you and more importantly return. Believe me if somebody is interested by something they will insure they get it.

Web business is not about getting 200, 000 visitors who and came go. It is about achieving your goals. If your goal for example is to sell 10 web design projects than all you need is hundred of the correct visitors looking for a design company.

Post script: 1

It also interesting to note that if you have a brand and some body has taken your domain name. You can apply to www.internic.com who will send them packing if they think they are cyber squatting.

Post script: 2

With new domain names coming out all the time one should be able to find there desired name in one of the new veriants. mx.com, me, etc at 123-reg which I use.

How Bouncy Your Blog Is. Will Tell You How Good Your Design Is?

First welcome to my new blog design.

What do I mean when I say bouncy, well pretty much as it sounds. Bounce rate is a term used in website traffic analyses. It happens when a visitors leaves your website after just landing on one webpage. How is that possible? I hear you ask. On that beautifully design website of yours. With all that information and well written blog posts. Well it’s easy. For the large part it comes down to design presuming that your blog posts are readable and interesting. (this is the test)

There is no agreed definition for what attributes a bounce some say it in the first 10 or 15 seconds that a user leaves your site other say it is failing to click on another page. My bounce rate I have to admit was too high. This is probably due to monetisation on the old site. I genuinely believe that monetisation offers extra services to users. Unfortunately it was probably too much so I will now have to seek a balance.

According to Avinash Kaushik:

“It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying

Now there is goal to go for! what are your bounce rates like?

How Expensive Is Poor Leadership

More than you think………….. Retaining talented employees should be a major focus for companies these days. I have heard over the years, that “anyone is replaceable.” When I was a young engineer fresh out college, I believed it myself. There were over 50 engineers in my graduating class and I was competing for jobs like they were. We had very similar skills and backgrounds and I knew I had to separate myself from them so an employer would hire me and not them. Even a couple years after college, I still believed that I could be replaced at any moment by fresh new talent.

It has been drilled into our heads over the years that we are replaceable and we have to conduct ourselves in a way that borders on humiliation. I took my first leadership role over a year ago after working for a few companies that really did not value the contributions of their people. Overtime and chaos was name of their games. Fortunately, those experiences allowed me to create my own leadership philosophy that centers on the fact that my people are not replaceable.

Employee turnover is very expensive. I recently was invited to speak at the 2005 Talent Management and Succession Planning Conference on creating a work life balance for employees to motivate and retain good talent. My emphasis will be on the importance of creating a pleasant work environment where leaders and employees respect each other. People will generally stay with a company if they are treated fairly, are given legitimate challenges, and feel their contributions are recognized.

The best way to illustrate the cost of poor leadership is give an example of what it takes today to hire a mid-level engineer. First, the engineer’s resume would cost the company around $15,000 provided it is coming from a recruiter. Today, many professionals move around the country, so the company would offer a full relocation package that would include moving of household items, vehicles, and pets. This would cost around $8,000. Then the employer would cover travel expenses including airfare, temporary housing, rental cars, and maybe thirty days of living expenses during the transition. I will be modest here and say that would cost around $5,000. Many employers also cover closing costs on both selling and buying of a home that could run as high as $10,000 total. Finally the engineer may be offered a starting bonus of $2,000. So, before the employer even starts paying the engineer his or her $65,000 a year salary and before the new employee steps in the door they have paid out around $40,000. This is a very large investment and I have seen many people in these positions quit after ten months to a year from poor leadership in a hostile work environment. Now the company has to do this routine all over again.

Good leadership is the key to retaining good employees and bad managers will only drive them away. As a leader myself, I cannot afford high turnover. I invest time and money into enhancing my people to be better employees. It becomes expensive to keep hiring people and training them to be productive and successful employees. I realize employees leave companies for a variety of other reasons. However, I can still do my part to make their work life a pleasant one.

About the Author

Chris Ortiz is a senior lean consultant and the owner of Kaizen Assembly. He has spent the majority of his professional career working for Fortune 500 companies, teaching and guiding them to become more efficient businesses. He has designed and constructed well over 100 assembly lines and other manufacturing processes resulting in millions of dollars in cost savings and waste reduction.

He is the author of 40+: Overtime Under Poor Leadership and his Ten Signs of an Incompetant Leader ihas received international recoginition. Chris has been featured in the Chicago Tribune, Seattle Times, Orlando Sentinel, and dozens of work life balance newsletters and trade magazines. He is an active speaker on workplace related issues and writes articles on leadership, overtime, and employee based programs.

Chris can be reached at chrisortiz@kaizenassembly.com or visit his company’s website at www.kaizenassembly.com