All posts by Editor

Consultancy, Networking, Starting your business

The Institute of Directors Recommends Blogging

The Institute of Directors Recommends Blogging –

The Institute of Directors has just recommend blogging as way of connecting with your customers in an interesting article they explain:

“If you want to compete, you must pursue your customer’s loyalty and pay them attention; they have many options and will move on without a second thought.”

“A blog will also enable you to build relationships with customers. Many will appreciate the chance to ask questions; others will be influenced by the feedback they read and how you respond to it. A positive comment or a problem sorted promptly can establish you as a trustworthy seller.

Sometimes you can turn a negative into a positive – by offering a prompt return for a customer who’s made the wrong choice, for example. But you’ve got to make sure you’re able to deliver what you promise, otherwise it could do you more harm than good.”

The full article can be read here. This is just the sort of thing we have been waiting for at www.Wcx.me

business, Consultancy, E-Commerce, Relationship

The Institute of Directors Recommends Blogging

1 Comment

The Institute of Directors has just recommend blogging as way of connecting with your customers in an interesting article they explain:

“If you want to compete, you must pursue your customer’s loyalty and pay them attention; they have many options and will move on without a second thought.”

“A blog will also enable you to build relationships with customers. Many will appreciate the chance to ask questions; others will be influenced by the feedback they read and how you respond to it. A positive comment or a problem sorted promptly can establish you as a trustworthy seller.

Sometimes you can turn a negative into a positive – by offering a prompt return for a customer who’s made the wrong choice, for example. But you’ve got to make sure you’re able to deliver what you promise, otherwise it could do you more harm than good.”

The full article can be read here. This is just the sort of thing we have been waiting for at www.Wcx.me

Consultancy, development

It Started With An Idea

I was travelling recently and it sprung into my mind that all dreams or goals we may have, start life as an idea. If we like it, we develop it. Slowly at first and just in our minds. At a certain point we may tell some friends. If they like it too it grows a bit more. If it is really good the sky is the limit.

We are constantly creating our own lives, businesses, and enjoyment.
If you can dream it you can do it and more to the point probably should be doing it.

Consultancy, Social Media Sites, Work Connexions SMO

Blogging to Assess an Employees Performance

A couple of years ago I was applying for a job by a company in the UK. After the usual first get to know you meeting. They asked me to write a report about their website and what I thought about it.

I knew that this was a part of the job interview process so I wrote as honestly and as diplomatically as I could. Back then, I did not blog at all. Writing is not an obvious choice for me, I am much better orally speaking. I know why that is so, having kept a blog for over a year now. I am beginning to understand why writing is entirely different from speaking. It uses different parts of the brain. Which parts I am not entirely sure, but the more you activate a brain center the better it will perform. It is not as easy as it looks, but then again neither is it that hard. Without doubt, it does wonders for any plan to be able to take the effort to set it out on paper before you take any steps to put a plan into action. In fact I would even go so far to say that if we to do that with all important decisions in our life we would probably have a very different view point and live very different and probably richer lives, qualitatively speaking. If you are going to assess your employees on their writing skills you will have to create the right atmosphere. A free mind can develop very quickly (in children) unfortunately somewhat slower as an adult. So it is important that the employees do not feel that they have to write in certain way. Indeed that would be against the very essence of blogging. Forget having brain storming sessions, ask each employee to write something for you instead, that is a least the ones that cannot justify a better use of there of time than picking their nose. You will be amazed what you find…. this of course assuming that you have the more or less total confidence of your staff.

business, Consultancy

Republish and Publishing

One of the great things with online media and publishing is that you can change it at any moment you would like to. You can go back and update it, give it a revamp. If the blog post you wrote a year go seems out of date, go back and change it.

Revamping is not just limited to wanting to update your blog posts. It can be used also when inspiration does not strike as a filler while you are preparing a new blog post.

Here some tips you can look at when updating material: 

  • New perspectives: If the blog post is over a year old. Think about new angles that you can bring to the content.
  • Check your links: Make sure that pages you have linked to are still there.
  • Add internal links: What better way to build traffic. Link and link to your other blog posts.
  • Keywords: As time has passed hopefully your understanding of keywords and meta tags and the relevance it has with search engines has increased. Make sure your blog post is optimally balanced.
  • Blog about your updates: If you have updated an old blog post make sure that you publish it on the front page of your website and let people know through twitter etc. This will probably also mean updating the date.
  • Blog post series: A series is a really good way to keep your visitors coming back. It generates interest and allows you to write about more complex subjects.
  • Past the sale by date: Sometimes a blog post  is not possible to fix and pruning it will not help either. For a number reason you might  feel the material is not relevant. Maybe you have changed your views, maybe the company is no longer selling the product. That is when the time has come to delete that blog post.

 

That is this byte seize post. Any others you would add?

development, Personal, Relationship, Uncategorized

Brainstorming Call it Personal Development

We have been doing quite bit of debating at www.Wcx.me about the future. It is good to keep developing and brain storming ideas.

The more you brainstorm the more you are able to do it.

Blogging is a form of brain storming. As is debating a subject. With debating one can develop many more ideas and understanding of events that happen around us.

I recommend setting an hour per week to brainstorm, call it personal development.

development, Personal, Quality, work

Blogging to Assess an Employees Performance

A couple of years ago I was applying for a job by a company in the UK. After the usual first get to know you meeting. They asked me to write a report about their website and what I thought about it.

I knew that this was a part of the job interview process so I wrote as honestly and as diplomatically as I could. Back then, I did not blog at all. Writing is not an obvious choice for me, I am much better orally speaking. I know why that is so, having kept a blog for over a year now. I am beginning to understand why writing is entirely different from speaking. It uses different parts of the brain. Which parts I am not entirely sure, but the more you activate a brain center the better it will perform. It is not as easy as it looks, but then again neither is it that hard. Without doubt, it does wonders for any plan to be able to take the effort to set it out on paper before you take any steps to put a plan into action. In fact I would even go so far to say that if we to do that with all important decisions in our life we would probably have a very different view point and live very different and probably richer lives, qualitatively speaking. If you are going to assess your employees on their writing skills you will have to create the right atmosphere. A free mind can develop very quickly (in children) unfortunately somewhat slower as an adult. So it is important that the employees do not feel that they have to write in certain way. Indeed that would be against the very essence of blogging. Forget having brain storming sessions, ask each employee to write something for you instead, that is a least the ones that cannot justify a better use of there of time than picking their nose. You will be amazed what you find…. this of course assuming that you have the more or less total confidence of your staff.