All posts by Editor

Hopes and Dreams

It’s not rocket science but this being double o day with the Olympics on the eighth and all, something different.

The root of this blog post is about what Churchill describe in the second world war when he visited his old school. He stood up said. “Never never never give up”. and than sat back down. These few words have reappeared through out history. You see them more recently in self help books by Paul Mc Kenna, or how to get rich by Naploean or in great sport to name but a few. Incredible simple words. But it is what distinguishes success from failure.

In another life time I was a musician. Extraordinarily passionate about music. I had some success and some failures. When my Son was born I decided it was time to do something else. Ten years later I remember hearing very similar music to what I had been making back then. It was then that I realised if I had pursued what I had already been doing for many years I too could have cashed in on what become very popular at that time.

I firmly believe that you can do anything, not everything though. When committed to one true desire mountains can move. There are more than enough example of this from Ghandi through to the fantastic array of modern entrepreneurs that are responsible for so many of the innovative products we see today. It starts with an idea.

7 Selling Skills Using The Word Payment

A customer is standing by the vacuum cleaner display. The Sales assistant approaches the customer and ask “are you looking for a upright or cylinder?”

Brooklyn

Which letter best describes the selling skills?

Product knowledge know what you are selling.

Acknowledge customer- make eye contact

You now establish the customers need & wants

Match the products to the needs & wants

Ensure the customer is satisfied.

Now close the sale

Take the money!

I was inspired by this when I visited the local electricity shop. It is kiss inspired (keep it simple stupid).

A Message From Our Sponsors

I was just reading in the IOD magazine, that Officials at UEFA Euros 2008 are monitoring football fans for non-sponsorship logos and t-shirts, in a bullish crackdown on guerrilla marketing. Although 400 unofficial brands attempted to crack the last world Cup.

Football crowd cheering

I think it is rather clever, perhaps a little heavy handed of the organisers.

What do you think?

Outlook as your CRM Tool

For many years I have used Outlook to manage my email and contacts. In fact it has been one of the main reasons why have I have not gone to Google mail. Outlook has some very nice features and tools that one can adjust to use for client management. In the address book it allows you to store a whole wealth of information. Set reminders, follow ups, tasks, names, companies, just about everything you can think of you might want to do as it is comes with the office package.

So when I cam across prophet software I thought it was very good idea. Building already on a strong platform they have managed to add and organise to some great tools. This is quoted from their website

Prophet will help you

  • Streamline team communications
  • Increase productivity and customer satisfaction
  • Keep opportunities from falling through the cracks
  • Increase sales lead conversion

Unique Advantages of Prophet

  • Built into Outlook -it’s completely Integrated with Outlook and Exchange
  • Rated Easiest to Use Software in its class
  • Easy Sales Automation provides “set and forget” automated follow-up and trickle campaigns”

Taken from a recent press release Prophet explain further:

Unlike traditional CRM or sales management software, Prophet is built into Outlook, eliminating the need to manage multiple contact databases or toggle between separate applications. Built on the .NET 2.0 platform, Prophet works entirely inside Outlook and easily integrates with other critical business capabilities. As a result, Prophet turns Outlook data into the building blocks of an effective sales management solution.

An Easy & Simple Outlook CRM Software program. Try Prophet here .

Novel Ideas for Saving Money

Vegas or BustI was just listening to radio four where the conversation was focusing on loan sharks. Loan sharking has increased significantly in the last six months due to the current economic crisis, as it usual does. I do have a lot sympathy for people who find themselves in difficult times. I was rather impressed by some of the ideas talked about to help people handle their finances better. In fact I think the model can be use by anyone entrepreneurs included.

The ideas that was talked about on the program was that you can loan as much as you can borrow. So if you save 6 pounds a week from now until Christmas you will have saved £150 pounds. This bank/corporation will than lend the some amount to the person over the Christmas period enabling them to cover some of the extra cost Christmas brings.

The theory is if you can encourage responsible saving you can than encouraged responsible lending. Will the Labour goverment do the same with our current debt or go over the 60/40 rule. What do you think?

Expected (ROI) Return on every Marketing Dollar Spent

Yesterday some one asked what would be the expected return on every dollar I spend on marketing. It made me think. I know that when one looks at sales you are looking at about a conversion ratio of about 15 percent. That is quite different when you are talking about sales leads. A lot of marketing is more indefinable and more about feel than any metrics one can apply to it. Still one has to make a decision. According to Derek Lowe at Courant he talks about 24 percent of medical cost is spent on Marketing. Which seems to be quite high considering that I can only tell you the name of about 4 or 5 pharmaceutical companies. Obviously this industry is doing highly expensive targeted marketing. There are some exceptions most notable Viagra.

So what should you be looking to spend on Marketing? 25 percent of your future income should it be enough?

The next question is how do you spend it?

Do you spend it on printed media, internet media, video media, corporate entertainment, or the new kid on the block social media.

What do you think?

Top Trick to Increase Page Rank

Owen a colleague of mine , has posted a rather interesting blog post about Page Rank. Where he discusses the latest changes in page rank. His idea is that a large part of the page rank is for Googles own use. I am not convinced myself. I think that is does represent the true importance of websites or at least is Googles attempt to do that. Anyway it is an interesting discussion. Which prompted me to share how I raised my page rank.

So How do you increase page rank?

When I started this site in April of this year under the whooah.biz domain. I had a page rank of 0 it then when to 4 in a couple of weeks, and now it has gone down again. How did I do it so quickly?

Comment, commenting, and comments.

I read and visited lots of other peoples blogs and commented and joined the discussion. Now there is something important to keep in mind here. Commenting on well known sites like Tech Crunch, Marketing Pilgrim is not going to help your page rank. Why? Becuase these sites run a No follow policy. Which basically tells the google search engine not to index your comment or link. If your comments is not indexed than you have no link back to your site hence no gain in page rank.

With that I will say happy commenting. Any queastions ask away.