All posts by Editor

ideas, Quality

Comments an links

My mate Owen, over at the only network, Has a post about Analyze Backlinks

There is website that will tell you all the sites that are linking to you. It is well worth a visit as it will allow you to understand how effective your commenting is on other users blog. Key to gaining a good page rank is insuring that authority bloggers link back to. So commenting really is important for your blog. The rule of thumb here is the more links the higher the page rank. So get reading and positively participating.

Personal

Twitter Updates for 2008-05-03

  • New post: Boris : the Boozer, the Fool and the Archbishop of Montevideo (http://workconnexions.com/node/560) #
  • New post: The Web – The great equaliser (http://workconnexions.com/node/561) #
  • New post: Twitter Updates for 2008-05-04 (http://workconnexions.com/node/562) #
  • New post: Comments and Links (http://workconnexions.com/node/563) #
  •  Time for some link love soon, really impressed that http://www.workconnexions.com has page rank of 4 #
  • Preparing presentation, and updating accounts #
  • The Main Factor Necessary to Convert Visitors to Customers from Greg Howlett at marketing pilgrim, Is pretty good read. #
  • If you had £200 to spend on Marketing where would you spend it #
  • If you had £10,000 to spend on Marketing where would you spend it #
  • @OwenC I can see you being baker 🙂 #
  • New post: Learn about Risk Management With Sure (http://workconnexions.com/node/559) #
  • Back from Web 2.0 presentation nice bunch the electrical engineers 🙂 Time for bed. #
  • Off to work with a skip hop and a jump #
  • New post: Phishing and your Google Adwords Account (http://workconnexions.com/node/555) #
  • New post: I’m not dead, it just feels like it. (http://workconnexions.com/node/556) #
  • New post: How Small Changes Can Make a Big Difference (http://workconnexions.com/node/557) #
  • This is so on the ball http://tinyurl.com/4s4umo #
  • @problogger That is great way to get someones interest using the term secrets #
  • Welcome new followers oh goody 🙂 #
  • bah typos in the blog dyslexic brain of mine, shame becuase the content is good. #
  • New post: Finding Your Passion (http://workconnexions.com/node/558) #
business, Relationship

An Interesting Email from Thomas Cook (Brand Keywords)

1 Comment

 Bidding on keywords to increase your  market is an interesting concept. For example I like Virgin Cola, I decide that I am going to start my own Coke Cola company called Leo Cola. Of course for my product to be successful I am going to have attract some of the Cola drinkers in other markets. For example Coke Cola, Virgin Cola. How do I do this? I buy advertising on key search words like Coke Cola, Pepsi.  This would seem fair to me. Now Thomas Cook think that if you are selling advertising on your web site for them that if you bid on key words you are effectively making an easy sell. I would agree with this view point if Thomas Cook were paying me a flat fee for their banner being on my site say (£600) . Instead they are paying on a click and earn basis it would seem that the affiliate is the duper. Below is an excerpt from the email.

“As I’m sure you are aware, as of Monday 5th May, Google are making some changes and removing their Trademark restrictions on brand keywords. The Thomas Cook Group (TCG) would like to clarify our position on our Affiliates brand bidding policy. We want to make our policy as clear as possible to ensure everyone is aware of what can or can’t be done.

If you run any paid search activity, please take the time to read this to prevent any repercussions in the future;

– Thomas Cook does not allow any affiliate to bid on our brand terms. This includes brand terms, variations or misspellings.

– We will not be operating any closed groups to allow brand bidding.

– We do not allow direct linking or the use of our display URL or any variations of this.

– We do not allow affiliates to bid on competitors terms when promoting the TCG – we will not be bidding on our competitors brand terms and expect our affiliates to follow the same rules. Some examples of these include “Thomson”, “First Choice”, “Expedia”, “Cosmos”.

I can not stress enough that any affiliate caught doing any of the above will face being removed from the affiliate programme and having commissions reversed from any sale made from violations. With the aid of Commission Junction, we closely monitor our brand terms as well as using our own bespoke tools.”

All in all a bit harsh.

Marketing

Nailing Marketing Categories

Seth Godin, has a very interesting post which just about categorises all marketing attempts nicely. Which category are you in with your blog?,  “There’s something you need to read, so I wrote about it.” But I could be wrong, it has got me thinking. it is not quite as simple as that if you are building a community like WorkConnexions.com. As it involves certain amount of alt truism.

Excerpt below

“Watch this because I’m in it
vs.
I’m in it because you’ll enjoy watching it.

Or,

I published a book so I need you to read it
vs.
There’s something you need to read, so I wrote about it.

Or

I’m fifty and I just made an album because it was time for me to make one.
vs.
These songs won’t let go of me and I want to share them with you because they matter.”

 

Uncategorized

Phishing and your Google Adwords Account

This morning I got an interesting email from Google warning for Adword users that they have been a number of security issues recently. Apparently users of the service have been receiving emails telling them that they are at risk to money being transferred from there account. To counter this they have to click on link which leads them to a false site (phishing) Where the site operator is able to get there account information when the user tries to log in. From the criminal perspective is clever scheme. What surprises me is that anyone who would be using Google ad words or administrating it is unlikely to be an internet novice. The problem must be widespread for Google to be emailing all of us. What does that say about their user base?

Here is an excerpt from the mail:

“There are currently reports of phishing attempts that appear to be from adwords-noreply@google.com. These fraudulent emails ask users to update their billing information, take action on a disapproved ad, edit their account, or accept new AdWords terms and conditions. Please remember that the Google’s AdWords team will never send an unsolicited message asking for your password or other sensitive information by email or through a link.

 

If you need to change your account information, such as your billing details or your password, always sign in to your AdWords account from the main AdWords login page at https://adwords.google.co.uk and make the changes directly within your account.

 

We’ve included more information below on how to avoid phishing.  If you have any questions, please don’t hesitate to contact us at http://adwords.google.co.uk/support/bin/request.py?ctx=cuffhelp.”

 

Personal

Twitter Updates for 2008-05-01

  • New post: How much Time do you Spend reading Blogs? (http://workconnexions.com/node/551) #
  • New post: Culture and Negotiation (http://workconnexions.com/node/552) #
  • New post: Management (http://workconnexions.com/node/553) #
  • New post: Craigend Dental Practice (http://workconnexions.com/node/554) #
  • am looking for less than 1 percent of that, maybe i should raise the bar http://tinyurl.com/6ncfj5 #
  • Just been updating my rss reader I really should have moved to google along time ago.. #
  • Just added my twitter Rss feed to my reader too now that is really cool, now I have it all in one place, I feel there is a blog post there #
  • I am sure everyone does it differently RSS readers, something for my speaking engagement possible this Saturday #

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business, Relationship, sales

The Startup Review

1 Comment

The Startup Review  Sponsored by Sun Startup Essentials  I just came across this at Mashabel, the boys their have been busy sending me emails. I signed up about three or four months ago and have been visiting the site recently. they are obviously working hard on creating a  community. I am still not sure what it is exactly. For example a couple of the people I have been in touch with seemed interested in dating.  Anyway what I did notice is that they are promoting a reviewing services a bit like Techcrunch. It looks promising here are some of the details below. A 100 word description should be do-able.

* Must be less than 1 year old
* Must never have received coverage on Mashable.com before
* Must have something to showcase to our readers (active site/product)

To be considered, please submit the following to our editorial staff at: startup [at] mashable [dot] com:

* Company Name
* Company Logo
* Company Website
* Company Location
* 20 word description
* CEO’s 100 word description