All posts by Editor

brand, Marketing, Relationship

Company Car Advertising the Minus and Pluses

3 Comments

A lot of successful companies have resolved there advertising problem by purchasing a company car or two and putting their company logo on the car.

This is a highly effective way to advertise your business for the following reasons:

1. For the price of petrol (£50) per a week a high number of people will see your company logo out and about
2. It lasts for a long period (3 years)
3. It is a perk for your employee.
4. It can motivate your employees if they can use it in there free time
5. You do not need to arrange other forms of advertising or less of it
6. The money you saved on advertising is going into your own company

The negatives are:

1. The driver will have to be a shining example of a good driver, or he could damage your companies reputation
2. There is increased company liability
3. Repairs will be expensive as the car will more than often be driven harder than it should.

I am thinking of doing a Wcx company car any suggestions for design please comment?

Personal

Twitter Updates for 2008-04-23

  • Good Morning from the Isle of Man Law Courts #
  • New post: Is Fatism working against you? (http://www.workconnexions.net/node/217) #
  • New post: What do you wear to work? Does it vary if you are meeting clients or trying to impress someone? (http://www.workconnexions.net … #
  • New post: Speed doesn’t kill? (http://www.workconnexions.net/node/237) #
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  • Taking it easy to tonight…… well at least for half an hour #
  • Planning to change wcx.net site to .com but Google seems to have tracked it nicely. #
  • A business twitter account could be very useful for car dealers, for all dealers in fact. #
  • @skinner Whooah Skinner is following me #
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Guest Bloggers, Marketing, Traffic, Websites

How Much Time Should You Spend On Marketing?

1 Comment

As a solo-professional or small business owner, you have many responsibilities. Not only do you have to run your business and manage all the tasks associated with that, you also have to market that business. But just how should you divvy up your day? How much time should you spend on marketing? I believe you need to spend at least half of your time on marketing. In fact, as a business owner, I believe you really only have two main responsibilities:

1) Spending your time on revenue-producing activities

2) Marketing your business

Your time is valuable, so you shouldn’t waste it on mundane tasks that someone else could easily do.

You should be spending half your time generating income for your business. This might include things like servicing your clients and creating products.

The other half of your time should be spent on marketing to grow your business. That might include activities like writing articles and press releases, doing speaking engagements, writing and publishing an ezine or newsletter, advertising, relationship marketing, networking or Internet marketing. Any activity that is designed to bring you more clients or more sales.

But what about “all those other things” that have to get done?

All those administrative business tasks like paying bills, invoicing clients, going to the bank, picking up office supplies, fulfilling orders, monthly bookkeeping and clerical tasks like filing?

Or all of those household tasks like grocery shopping, cleaning your house, and doing laundry?

Find a way to delegate “all those other things”

…so you can focus your time on your top two priorities. If your time is worth $50 an hour or $150 an hour and you are spending it on $10 an hour tasks, it just doesn’t make sense.

What if you can’t afford to hire help?

I was in this boat for a long time myself. My mentors kept telling me to create a team and delegate. But I thought I couldn’t afford to. When I finally took the leap of faith and began assembling a team, my entire business and life changed.

I went from being a lone ranger doing everything in my businesses (yes, it was very tiring!) to a team that includes a bookkeeper, CPA, attorney, virtual assistant, writer, art director and production artist, media buyer, web developer, product manufacturer, fulfillment house, computer technician, real estate partners, property management company and others I’m sure I’m forgetting about right now.

No, I don’t have an office with all these people on staff.

I am still a “company of one.” These people are partners that I pay for specific services when I need them.

And I’ve enlisted the help of my family with the household tasks and hired housekeepers so I don’t have to spend my valuable work hours or my precious free time on these activities.

Yes, I still do some things I probably shouldn’t.

But the point is, over the past two years, I’ve learned to find experts and utilize their services to help me grow my business.

And even though I thought I couldn’t afford to hire a team…

Now I can’t imagine running my business (or my life) any other way. And paying for this help has never been an issue. Because the time they have freed up allows me to focus on my top two priorities, which has grown my businesses.

Your Marketing Step

Look around. Are you trying to do it all yourself? Are you running your business as a lone ranger? Are you spending time on activities that someone else could be doing?

If you are, I encourage you to step back and re-evaluate how your business is structured. And create a structure and a team that will allow you to spend your time on marketing and revenue-producing activities. And then watch your business grow!

Want to see how I spend my time? Visit my blog to find out!

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com

Article Source: http://EzineArticles.com/?expert=Debbie_LaChusa

Ask a Question, Relationship

Offline/Online Which Profile are you?

I was surfing the internet this evening and it struck me how bloggers can give an entirely different image about themselves than what they really are. For example just recently a couple of blogs have been sold for $10,000. While it is nice pocket money, you are not going to be able to retire on it. Is the buyer buying a page rank or the personality. The other side of the coin is there are bloggers out there who have photos of themselves in big expensive cars on their blog with the promise of blog like me and you too can live like me. While the reality is they are probably scratching a living. Still it is better than mugging old ladies.

There is of course another kind of blogger who is totally nuts but their blog is very plain. I do wonder about interacting in this way what are the benefits and what are the pitfalls? If we keep it all in perspective I would not do business with somebody solely on their blog. Which is why executives still travel the globe. Face to face is the still the most trusted way to get business done. As I search the internet I wonder what blogs are telling us about their owners? and what are their reasons for blogging. For me personally it is a development tool.