All posts by Editor

Social Media – The Importance of Being Ernest

I came across a really interesting interview today with Reputation management expert Andy Beal which summed up simply how to make the most of online social media. I do not think I could say it better. It has so many benefits establishing a social media policy.

“When a company creates an interactive online profile, it’s effectively telling its stakeholders -customers, investors, employees, etc- that it cares about the community and wants to be a part of the conversation. When an online reputation crisis hits, companies that have an social media profile are more likely to be given the benefit of the doubt and more likely to be able to respond quickly, within that channel.

I advise my clients to look for the “centres of influence.” Where are their stakeholders hanging-out online? When you understand the types of social media your stakeholders are using -maybe they prefer blogs over forums -you’ll increase your chances of successfully engaging them.”

Social media channels that you may find useful for establishing a thriving social network, depending on your market and your niche, include:

FaceBook

MySpace

Twitter

Plurk

FriendFeed

Linkedkin

What networks would you add to this? Which ones do you enjoy the most?

Wcx Link Love for 2009-04-05

Best Practices for Commenting – Say What You Mean

epicfailToo often we come across badly informed opinions or just sloppy writing in what we are reading on the Internet. The most obvious choice is to move on quickly to our next destination/blog post.

But what if we were to say exactly what we  are thinking?

For example that a blog post is incorrect or badly written and cite the relevant sources to back up our information. A critical comment can be ten times as valuable as a general “oh this is interesting” or not commenting at all when you think it is poor.

Comments  speak volumes about us all in a positive way be them positive or negative in meaning.

Below is a slightly adapted take on what I wrote to a group that  I am member of that discusses social media.

There is a balance to be struck in my view. Obviously I do not expect anyone to push something that they do not like or agree with. With commenting you can always express that point of view you if  you think it is not very good etc. Hence why I prefer comments rather than social bookmarking. (digg, deliciousStumble Upon)

Social bookmarking is a one way action but it fundamentally express the middle road. In the sense you can not vote downwards. Maybe blogs should implement that sort of tool. If we are voting and it is not having any noticeable effect on our thoughts than maybe it is better to make a comment.

Honest criticism and voting does give a meaning to what we are doing in this medium.

If one is too busy  to do it, than does it really matter if you read it all?

I also run a company, study law and have a Son. If  I am going to do something, I am going to make sure it has an effect.

How much Time do you Spend reading Blogs?

Do you feel guilty if you are not regular reading of other users Blog? With all the pressures of modern day life who do you pick and choose to read? If I am totally honest I do not do as much reading as I would like. When the day eventually ends there are still things that need doing and reading when you are tired is not effective. I guess quick scan in the morning is the best bet. I tend my self to take a look around lunch time. There are couple topics or writers that I have been following recently when that has run it’s course I will then move on. Of course this question has been topically asked yesterday by Shoemoney, The most amount of comments for the least amount of work http://tinyurl.com/5h58yc It does demonstrate just how relevant blogging is or not in the wider picture.

Interesting too how collectively similar topics will be discussed in blogsphere

Wcx Cool links for 2009-04-01

Wcx Link Love for 2009-03-29

Wcx Cool links for 2009-03-24