Category Archives: Relationship

Consultancy, Relationship

Center of Excellence

The Isle of Man is doing well. Part of the success that we enjoy is that we have our own hospital. A hospital that costs a million pounds a day to run. For only 80,000 people it does not represent value for money. With any small community one has to build a reputation for certain skills sets. The Isle of Man has established a financial reputation in the world market. We are also working on becoming e-gaming center. But we are lagging behind at the moment. Today’s thought is how to make our hospital more cost effective so that it could become a center of excellence in a specific medical area. As certain hospitals are known for heart surgery, children etc. Maybe the Isle of Man could become an expert in the field of dermatology?

brand, Marketing, Relationship

Company Car Advertising the Minus and Pluses

3 Comments

A lot of successful companies have resolved there advertising problem by purchasing a company car or two and putting their company logo on the car.

This is a highly effective way to advertise your business for the following reasons:

1. For the price of petrol (£50) per a week a high number of people will see your company logo out and about
2. It lasts for a long period (3 years)
3. It is a perk for your employee.
4. It can motivate your employees if they can use it in there free time
5. You do not need to arrange other forms of advertising or less of it
6. The money you saved on advertising is going into your own company

The negatives are:

1. The driver will have to be a shining example of a good driver, or he could damage your companies reputation
2. There is increased company liability
3. Repairs will be expensive as the car will more than often be driven harder than it should.

I am thinking of doing a Wcx company car any suggestions for design please comment?

Ask a Question, Relationship

Offline/Online Which Profile are you?

I was surfing the internet this evening and it struck me how bloggers can give an entirely different image about themselves than what they really are. For example just recently a couple of blogs have been sold for $10,000. While it is nice pocket money, you are not going to be able to retire on it. Is the buyer buying a page rank or the personality. The other side of the coin is there are bloggers out there who have photos of themselves in big expensive cars on their blog with the promise of blog like me and you too can live like me. While the reality is they are probably scratching a living. Still it is better than mugging old ladies.

There is of course another kind of blogger who is totally nuts but their blog is very plain. I do wonder about interacting in this way what are the benefits and what are the pitfalls? If we keep it all in perspective I would not do business with somebody solely on their blog. Which is why executives still travel the globe. Face to face is the still the most trusted way to get business done. As I search the internet I wonder what blogs are telling us about their owners? and what are their reasons for blogging. For me personally it is a development tool.

business, E-Commerce, Relationship, sales, Uncategorized, work connexions

New Wcx Site Gone Live

One step back two steps forward.  We have gone live over the weekend with the new Business Development site. The key aim with this site is to offer companies and users a place to develop their Business and share resources. The old Work Connexions site was not meeting its user requirements and was proving expensive in time to maintain. Some of the many features on the new site included:

Groups, Email Contact, Advertising, Targeted content, blogging, Work Buddys…

Come over and take a look at www.workconnexions.net

 

 

 

Relationship, work, work connexions

Network Sensations

There is a interesting dicussion going on over at marketing pilgrim written by Jordan McCollumabout how site visitors to Face book dropped after christmas. Personally I think networks will come ago, a bit like music sensations. Top of the pops for a while then on to the next one. Of course you will have your evergreens. Will anyone remember Facebook in five years time? or will have developed a new way of communication?

Relationship, work, writing

Talking From Experience or Not

It has been a while since I have blogged, as I’ve been so busy with work and family and I had a really bad cold. During my time off I had some time to think about what it is? that we talk about. Who do I mean when referring to “we”? Well everybody … communication whether written, spoken, texted, – is an interesting process. Some people will talk all the time about a lot of things that they do not know. Others will use the internet. The amount of mis-information on the internet is remarkable. How does one distinguish between what is accurate and correct and what is baloney. Generally speaking, it is a combination of factors that focus our mind on whether someone is worth doing business with. How someone looks is pretty important. If they look like they have not taken much time over their appearance, then you have to ask yourself: “Would they take much time on any work I would give them? The only way to find that out, is to talk to them . There are lots of people of course who have the gift of the gab. If they are really strong in this area, they are more than likely they will be less strong in other areas. It is a balancing game. Specific areas a person excels in, will mean they will have other areas where they perform less well in. So it is important to assess what you are looking for in the beginning…. When you have noted this you will be in a stronger position to be able to get it…