Category Archives: development

business, development

When Something is too Good it is a Pain

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Today I received from my bank my new password to access my account. Actually in order to read this password, I had to get a coin and scratch the letter to reveal the code, Then I had to put the scratched part on a white background. Hey bingo I could read my security code.

In this day and age it seem we have become totally security conscious without any idea of what we are doing, we just do as we are told. In England the major headline a while back has been a story about how two computer disk that were lost by the Inland Revenue. Everybody was screaming blue murder and presumable it is now the end of world. Every person’s name who is on the disk should have had their ID robbed and some hideous crime committed in their name, yet, six weeks later this has not happen? Why is that? Presumable the data really has got lost.

We have tended to develop a way of thinking that we can hold everybody accountable for everything that happens in our lives. The simple matter of the truth is that most of our civil service organisations are slow, and inefficient, they always have been. The fact that we think we have made them accountable, is pure blindness on our part. What makes each organisation distinct will always remain. You can now choose who you would prefer to use for most parts of your business, except for government. Making government accountable outside the democratic vote is just costing taxpayers millions of pounds with no tangible results. If someone is proven to be incompetent in his or her particular job should they be allowed to remain in their position ?

Should we really allow the general public to sue public body organisations when in reality the very individuals that are suing are not making the public bodies more accountable but costing the tax payer more money?

Ask a Question, business, development, E-Commerce

Any potential advertiser has to ask themselves?

Any potential advertiser has to ask themselves a few questions?

 

1. Is this advertising value for money – How much business will I get from it

2. What is it circulation – How do I know it is been circulated correctly

3. Does it reach my potential market – It is not enough that it arrives on their doorstep. Does it get into their hands.

4. How much response can I expect – Well it should pay for itself, if does not either the advert was a bad design or it was the wrong medium.

5. What sort of advertisement is applicable for my market – You cannot be liked by everybody, Target your market.

6. Can I do it more cheaply – Of course one can cut corners with the design, the seize, but usually people can tell.

7. What value has sponsorship – Sponsorship is my favourite, because whoever you are sponsoring will like it for obvious reasons. It shows that you are a part of community in the sense of putting something back.

 

If you have high value product then you will need high value advertising, Of course as the seller/manufacture you always want to give the idea that your product is excatly that even if you are selling it for 2 pence……

Relationship, work, writing

Talking From Experience or Not

It has been a while since I have blogged, as I’ve been so busy with work and family and I had a really bad cold. During my time off I had some time to think about what it is? that we talk about. Who do I mean when referring to “we”? Well everybody … communication whether written, spoken, texted, – is an interesting process. Some people will talk all the time about a lot of things that they do not know. Others will use the internet. The amount of mis-information on the internet is remarkable. How does one distinguish between what is accurate and correct and what is baloney. Generally speaking, it is a combination of factors that focus our mind on whether someone is worth doing business with. How someone looks is pretty important. If they look like they have not taken much time over their appearance, then you have to ask yourself: “Would they take much time on any work I would give them? The only way to find that out, is to talk to them . There are lots of people of course who have the gift of the gab. If they are really strong in this area, they are more than likely they will be less strong in other areas. It is a balancing game. Specific areas a person excels in, will mean they will have other areas where they perform less well in. So it is important to assess what you are looking for in the beginning…. When you have noted this you will be in a stronger position to be able to get it…

business, development

What to do When Agreements are Broken

Apart from pulling out his toenails and suggesting that the go and visit a shrink for trust issues, there are quite number of things one can do…..

1. First you can inform friends and colleagues that he has gone loopy.

2. You can ask if he has any written signed agreements to back up his claim on why he should be breaking the agreement.

3. You can tell him that he is breaking the law and causing financial lost which would make the company unable to pay any monies due to him.

4. Inform him that software piracy is just as serious crime as theft.

5. Not working with people has never helped any one.

6. Send him a legal letter…

7. Telling him that he is an asshole and hope that he pays heed.

8. Tell him that it is unfashionable for dictatorships, and democracy is the new thing.

9. Keep your humour and sense of judgement.

 That is far as I have got, anybody got any more to add……..

business, development, Websites

There is Negotiate the Negotiations

The rejection of the Microsoft deal by Yahoo is puzzling. While there are a lot of businessmen that could say that this is pure strategy as a matter of principle you should always reject the first deal to increase you bargain position. If that is the case then why did they wait 5 days to release that information. Of course by this rejection it could help to increase the Yahoo share price. The Microsoft bid is generous and there is clearly not enough room in the advertising market for three players. What will happen next?

development, Marketing

Divorce Lawyers and GPS Clever Marketing?

Owen from the just sent this through this morning. It is website that can supposedly track mobile phones. I needed to see if someone was in the vicinity. So I clicked the link to the website. Give it go to see what I mean, and than I will explain more……

 

http://www.sat-gps-locate.com/english/index.html  

 

While the technology really does exist to be able to do this sort of tracking, the joke played upon the individually is humorous. The last laugh though is not on the joker. As you may or may not have noticed the last page was full of advertising. We can say with some certainty that even at a low conversion rate if the advert is visited for example 100,000 times that it will represent significant online revenue. So if you are planning a marketing campaign would you use this technique?