Category Archives: E-Commerce

business, development, E-Commerce, ideas, money, Relationship

Content Is No Longer King, It Is Who You Know Offline

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I have been thinking for a while how to differentiate ones self from the super competitive internet market. The closely held maxim that content is king deserves to be re-examined.

I have recently been doing a lot of research and study into Law. While it may not be everyone’s cup of tea, the amount of information on the internet relating the subject is more than sufficient. In this academic study where there is little commercial interest and expertise in generating Law content, I found the internet has more than enough sources.

My bet is that if you created a website which is well written and has truly informative content, you may have already missed the boat. This is purely in regards to search engine traffic and becoming an authoritative source on the internet.

Go any to any search engine and type in these words; blogging, How to blog, biz development, I would be very surprised if any blogger came on the first page except possibly A listers, or a blog that has been around for some considerable time.

There is no hard or fast solution here, first it is important to get to the facts.

It is no longer possible with millions of pages being created on the internet for Google to index yours at the top.

We must ask ourselves some questions:

If a tree falls in a forest with no one to hear it, does it make a sound?

My own suggestion is that we possibly have to start moving to a more local applied use of blogging and use of information on the internet.

For example, small offline groups/communities in your particular area brought online by people they know. It is so much more interesting when you have met the person. You may than be able to gauge your audience and ultimately interact much better. So in my case it would a sales/business development that I would find and bring it online. Connecting to local people.

Thoughts?

Consultancy, E-Commerce, ideas, money, work

Wall Street Just Does Not understand Social Media

Kick off your shoes and throw your ties away, forgot rock and roll social media is where it is at.

“oleil-Media Metrics analyst Laura Martin cut her rating on Google to “Hold” from “Buy” and slashed her price target to $350 from $580…saying the company’s practice of giving 10 percent of profits to charity and giving employees one day a week to work on pet projects should end amid the current economic climate.”

We do rate the best Pilgrim Marketing is on our resource list on www.Wcx.me and it is not for nothing. This is a great discovery blog post about Social media right here.

business, Consultancy, E-Commerce, Relationship

The Institute of Directors Recommends Blogging

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The Institute of Directors has just recommend blogging as way of connecting with your customers in an interesting article they explain:

“If you want to compete, you must pursue your customer’s loyalty and pay them attention; they have many options and will move on without a second thought.”

“A blog will also enable you to build relationships with customers. Many will appreciate the chance to ask questions; others will be influenced by the feedback they read and how you respond to it. A positive comment or a problem sorted promptly can establish you as a trustworthy seller.

Sometimes you can turn a negative into a positive – by offering a prompt return for a customer who’s made the wrong choice, for example. But you’ve got to make sure you’re able to deliver what you promise, otherwise it could do you more harm than good.”

The full article can be read here. This is just the sort of thing we have been waiting for at www.Wcx.me

Ask a Question, Finance, money, Relationship

Borrowing Money

Why do politicians think that spending more money is going to save the economy? Does George Bush or any other world leader think that they can remotely buck/control the economy.

If your economy is already broken and by that I mean that is it has stopped making money. Why borrow? The current trend in the world is than to spend more money to solve it.

Let me see if I understand it correctly? 

You do not have any money,

the companies are not making any money but you want to borrow money to supposedly solve it.
I can understand the theory about borrowing money to grow a business, but borrowing money to prop up badly run companies does not sound like a business plan to me. Especially when it is Tax payer’s money. I know which way I will vote.

 
What would be your advice to the government?

Consultancy, E-Commerce

Chain letters I’m Still waiting….

I’m Still waiting….

I did what you told me..

I sent the email to 10 people like you said.

I’m still waiting for that miracle to happen.


To all my friends who in the last year sent me best ‘wishes’, chain letters, ‘angel’ letters or other promises of good luck if I forwarded something,

NONE OF THAT Stuff WORKED!

For the remainder of 2008, could you please just send money, gin, chocolate, movie tickets or petrol vouchers and airline tickets instead?

Thank you!

E-Commerce, Websites

Eight Point Plan to Channel Internet Information

How do you ensure that your time on the internet is used optimally, when time is short and there are so many fun things to do? You may want to insure your time behind the PC is kept to minum. This is how to do it.

1. First define what is it that your are interested in. So let’s say it is one of the following: Horse riding, work Management, and being healthy. It could really be anything but we’ll use these for examples for now.

2. Search for the information sources on Google, like this one:

3. Pick a result http://workconnexions.com/node/773 if you like the information after reading it, you need to simply look for the RSS. By selecting this you can save it to one of the many readers available here. Why use a reader? Because it does what it says. It helps you to organise and prepare your information for reading. Think of it as a little bit like a Magazine with only articles you want to read.

4. Email is cheap an easy form of communication. During the last years some of us got very excited about spam and online privacy. I am probably signed up to 150 different internet products, newsletters, companies, etc. Not once in that period have I ever had problem. If I get bored or tired of a particular service I just cancel my subscription. In my experience all the internet companies that I deal with adhere to my wishes. Using push email to receive blog postings, new products and offers is great way forward. Just remember you can as easily unsubscribe as you can subscribe.

5. Sign up for one of the many online messenger systems, From Skype through to Twitter. These provide instant contact online with associates and save time with writing long emails. It’s where you can just ask the question directly.

6. A little bit every day goes a long way. If you are receiving your information in byte seize packets it is much easier to digest than suddenly trying to research everything on the Internet. Manage information is as much as about the sources as about the amount.

7. Verify sources – one of the greatest downfalls of the internet is the source of the information. It also is its greatest advantage. Can you believe what you read on the internet? It is always a good question to ask. You could ask the same question from certain tabloids. So how do you verify your information? Here are some tips and pointers:

Does the website have a policy page?

Examine credentials in author bios and “about us” pages.

Examine grammar and spelling.

Examine links to and from other Web sites.

Look for references of the author or publisher.

Independently verify credentials.

Professional associations–check professional directory

8. Customization. Why drive a standard car when you can make you own. The great thing about the internet is that you can make it your own, bigger text, video or no video, display adverts or not- The possibilities are endless and can be all done out of your browser option panel. Fire Fox tends to allow more customization than internet explorer but you can still have your way.

It is not all that difficult channelling the information. I imagined when I started this how it could go on for ever. This point to point step plan is really all your need to get the most out of the internet. It is about making it manageable and do – able. Feel free to add your own experience below.

E-Commerce, Marketing

Answer: How Much Does Online Advertising Cost in Relation to other Media Forms?

4 Comments

This is one answere to some queastions I Posted here

I tried Googeling this one but unfortunately Google did not seem to have any relevant information, so I am going to have to answer the question myself. 🙂

I might be quite possibly asking the wrong the question, as the Internet does provide some very reasonable places to advertise. In fact is it advertising that is keeping the Internet going? I estimate ninety percent of sites are being paid for by advertising.

Arranging online advertising feels like a personal experience and it is time intensive. Once upon a time you could just choose a sports magazine, pay a few grand and have an advertisement made up and you were done. Is that so on the Internet? yes and no.

While it is clear that online advertising is increasing twofold every year as we spend more time behind our PC’s than in front of the TVs, it is not clear what the best place to spend those dollars is. Google has ad words its enormously successful advertising program. Microsoft has its less successful one too. There are hundreds of affiliate network sites, not forgetting Facebook, that wants to make a profit too this year.

If money is less of an objective you can pretty much contact any site; I am sure with the right smile your banner could be up there at a reasonable cost. With so much choice who do you choose? This is really where expertise comes in.  A seasoned professional who knows your market will be able to track down the sites that will be suitable for your adverts negotiate the right deal.

Now is a good time to buy advertising on the Internet with most companies offering very good deals due to the immense competition. Who would you advertise with?

The last couple of days I have been looking at buying some online advertising for www.workconnexions.com I came across a wonderful niche that specialises in making miniature engines for enthusiasts.

Sponsorship was offered on the site at, so I contact the site owner and got this reply back.

“Pages for various craftsmen can be sponsored in exchange for a donation to the foundation. At this time we request a $100 (US) donation for 5 years of sponsorship on a craftsman’s page of your choice. Since many of the sponsors now shown there have been given free placement in order to get the page going in its early stages, you can request to sponsor any page even if it is already sponsored. If that person or business has not paid for the sponsorship, your request will take precedence. Please provide a 2nd choice in case your first choice is not available”

It appears to be a reasonable offer above and I am thinking about buy banner space. Than just this morning chatting with Owen.  He pointed out that Seth Godin has brought a mass of banner advertising and managed to make less than his cost in return. Which made me think too. If Seth can not sell it, who can.

Well appears that there is a growing marketing for advertising on Face book and that a number of companies are making a nice return.  I hope for Facebooks sake that is true or we may all have a problem.