There is a very interesting post on Shoemoney about 1938media who are going to start a subscription service. He accepts thatt 99 percent of his visitors will not pay for the content. I think he is on to something. At least 75 percent of my reading material comes from blogs on the Internet. I do not buy a newspaper because I find bloggers more interesting and better content. I would be interested in paying a dollar per a day to read my favourite bloggers.
Category Archives: E-Commerce
New Wcx Site Gone Live
One step back two steps forward. We have gone live over the weekend with the new Business Development site. The key aim with this site is to offer companies and users a place to develop their Business and share resources. The old Work Connexions site was not meeting its user requirements and was proving expensive in time to maintain. Some of the many features on the new site included:
Groups, Email Contact, Advertising, Targeted content, blogging, Work Buddys…
Come over and take a look at www.workconnexions.net
Why I did the 360 and Monetised My Site
I am going to stick my hand in the fire and say that advertisements in blogging can offer a lot of benefits to the reader. Traditionally I came from background that has never really been effected by advertising. Is that really possible in this day and age? Well sort of, Most of my small or large purchasers are brought based on my own criteria. Now, one can argue that there is marketing and I am being indirectly marketed too but that is a conversation for another blog. Why do I think advertising adds to blogs. Well if you are writing about ideas and concepts in your blogs than there are a lot of products that can appear in blog offering their services that would bolt on nicely to the content.
For example if I write a blog about content then advertisement will appear with services for content. So the reader than gets double choice. Monetising my blog was a bit of 360 for me. My profile on the work connexions site was w3c compliant very readable but possible a bit boring. We hope with the new site to have remedied that and that business development will be enjoyable or whatever it is that you do. What are your thoughts? to advertising on your blog.
Of course if you want to skip the advertisements just RSS there is no advertisements in the feed…
Any potential advertiser has to ask themselves?
Any potential advertiser has to ask themselves a few questions?
1. Is this advertising value for money – How much business will I get from it
2. What is it circulation – How do I know it is been circulated correctly
3. Does it reach my potential market – It is not enough that it arrives on their doorstep. Does it get into their hands.
4. How much response can I expect – Well it should pay for itself, if does not either the advert was a bad design or it was the wrong medium.
5. What sort of advertisement is applicable for my market – You cannot be liked by everybody, Target your market.
6. Can I do it more cheaply – Of course one can cut corners with the design, the seize, but usually people can tell.
7. What value has sponsorship – Sponsorship is my favourite, because whoever you are sponsoring will like it for obvious reasons. It shows that you are a part of community in the sense of putting something back.
If you have high value product then you will need high value advertising, Of course as the seller/manufacture you always want to give the idea that your product is excatly that even if you are selling it for 2 pence……
MyBlogLog Profiles Going Dynamic
It appears the innovative Mybloglog has come up with a new concept of not just tracking peoples blogs & websites but also tracking there activity on different web 2.0 platforms like Digg, Proppeller, Last FM, I quite like the idea, not quite sure how it will work in reality, but it will certainly see some activity.
As they tell for themselves:
“In a couple weeks, we’ll be launching a new feature called New with
Me. This feature will use the URLs on the Services tab of your
MyBlogLog profile to aggregate your latest activity on sites such as
Twitter, Last.fm, Digg, and YouTube. As a result, your profile page
will look different – publicly available updates from the services
you have listed will be merged with your existing information. Your
latest Flickr photos, Last.fm tracks, and YouTube videos, will all be
in one place. Updates from your contacts on MyBlogLog will be merged
and available as well. Simply put, the New with Me feature will
transform your static profile into a dynamic one.”
Here is a list of the web 2.0 accounts that I use feel free to contact me through any of them.
Newsvine : lcusssons
Plime : WconnexionsX
Plugim : WconnexionsX
Reddit : Workconnexions
Digg : Cussons
Proppler : WConnexionsX
Only Wire : WconnexionsX
Shoutwire : WconnexionsX
MarkTD : WconnexionsX
Do You Trust The Internet?
Yesterday I came across to two glaring examples of misinformation. One was on the News vine site where someone had posted a story about presidential hopeful Obama. Without wanting to focus on the story as it has been removed It was quite clearly unfounded. But it does show how important it is that we remember the old motto believe nothing of what you hear and only half of what you see. Of course a web 2.0 social community will provide some form of control and editorship in place of where you may have a lone blog spouting misinformation.
That is the problem in general with speculation, rumour and the internet. There is an awfully lot of information out there that probably is not correct but we have no idea how much. The number of dodgy e-commerce businesses that I have seen is really amazing. All sold by promises that they can never hope to achieve. If something sounds too good to be true it probably is on the internet. If there is none of the usual tracking methods such as feedback, users comments, transaction history then be very suspicious.
Ask Owen
Owen the technical Guy at Wcx has just written a post about integrating twitter, with face book, and messenger it updates with an application called Twessenger. It is great blog where you can ask technical queastions? I recommend popping over and taking a look http://askowen.info