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Marketing, Traffic

15 Amazing Interviews About Link Building

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While there are numerous ways to drive more traffic to your site, one of the most effective and far-reachings ways is to link build. Link building is simply the way you get more links to your site. The more links you have, the more traffic you’ll get, the better your SEO and the further your reach.

That’s why when I found this list of interviews on Manish Pandey’s blog, I had to share them with you. I haven’t read/listened to them all yet, but those I have are top notch. And just look at the quality of people being interviewed: Lee Odden, Seth Godin, Andy Hagans, Jim Boykin, Loren Baker, Bob Gladstein, Debra Mastaler, Eric Ward…wow…it’s like a who’s-who of link strategy experts. And the interviewers, themselves, aren’t too shabby.

  1. Peter Da Vanjo interviews Fantomaster.
  2. Aaron Wall interviews Dabra Mastaler.
  3. Barry Schwartz interview with Jim Boykin.
  4. Lee Odden interviews Eric Ward.
  5. Sugarrae’s group interview on link development.
  6. Patrick Gavin interviews Loren Baker.
  7. Julia interviews Bob Gladstein.
  8. Loren Baker interviews Patrick Gavin.
  9. Aaron Pratt interviews Stuntdubl.
  10. Scottie Claiborne interviews Mike Grehan.
  11. Joe interviews Matt Inman.
  12. Glen Allsopp interviews Lee Odden.
  13. Aaron Wall interviews Andy Hagans.
  14. Dev Lakhani interviews Seth Godin.
  15. Aaron Pratt interviews Lee Odden.

So there’s a ton of great information. But what’s your own link strategy?

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business, Marketing, sales, Websites, work connexions

Generation X & Y the Internet Consumers

When we started this business, we made a strategic decision to concentrate on the Isle of Man. The very fact that it is an Island led us to the thought that e-commerce for its residents would be important. As the islanders here have 41 miles of sea in front of them the market is limited. To anybody wanting to increase their business e-commerce would seem to be a very logical way forward. Additionally the Isle of Man government is pushing e-commerce as one of its development strategies.

The reality is quite different. Many small businesses only depend upon the Island for making a living. Being that the community is quite small everybody knows what everybody else is doing. We have spent quite a bit of time and money on informing people on the changing use of the web. I am quite certain that within the next 18 months web 2.0 is going to play a more central role for all businesses. If I was to sum it up in a few words. It would be like this. If you want to reach generation X and before (under 35’s) then you have got to be thinking internet and web 2.0. If your market is above that generation then more traditional forms of advertising would apply. What do we have to do to increase our market? Inform the generation above X.

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E-mail Signatures and stamps

Quite often I get asked where do I come from. It is one of those conversation starters. Especially nowadays, as we can do business with everyone in the world, or least have the potential to.

All too often I wonder where does this person live? We might know that they are based in America, but where? There over 50 states, each one at least 3 times bigger than the UK….. The outcome of such thoughts is that I have taken to adding a signature to the bottom of my email. Stating that we are a Manx company. A bit like James Brown really “say it loud I am black and I am proud”. Seriously I do have a slight nostalgia for post marks. I could always tell from the postmark if it was a letter from a loved one and more importantly where they were. On the other hand I am glad that we do not have to pay postage for each email that we send. I am averaging over 20 emails a day at current rates that would be £5.60 and quite a few trips to the post office. 

Put a Post Mark on your email and say where you are sending it from……