All posts by Editor

Closing Deals on The Internet

As a web entrepreneur I do believe there are limitations to closing deals over the internet. For example you can do the research get your back ground information, but closing the deal of any significant amount they going to want face to face contact. So you need to adjust your plan accordingly. Make your contacts where you can jump in the car and visit them.

I posted the above on the following Forum thread here

How to Set Up Your Own Social Networking Site

There are some key factors that one will need to consider if they want t set up their own networking site. This is best explained by the Night Rider comparison. Face book has managed to amass over 6,000 people that are interested in the eighties Hit TV show Night Rider. It has its own Night Rider page. When the original star of the program, David Hasselhoff, heard about this, he decided to start his own net working site and cash in on the shows staying popularity.

What does this teach us about networking?

1. If you are a member of a group or share a passion, you can start own Networking site. A group of people with similar interest is an important ingredient in setting up Networking site.
2. If you lead this by setting up such a site, you can than reap the rewards and/or advertising and related products.

I do see many more companies setting up there own networks where you can interact with the company. As the value to social networking is in the people. Why would any company want to source that out? Especially considering that software is readily available for such endeavours. What sites can you imagine?

15 Essential Common Sense Communication Tips for Technologists

Mike Lynn has worked at a number of businesses ranging from very small to extremely large. he has the pleasure of doing business with some of the best and brightest minds in technology in the financial services industry. However, He is amazed on at some of the things I see on a regular basis. Whether your a manager or a single-contributor, I’m sure you can appreciate this refresher course in communication common sense.

Conversations with Clients

  1. Never answer an unqualified question. As technologists, we’re often called upon to provide additional information about the products we review or projects with which we are involved. NEVER ANSWER WITHOUT THINKING ABOUT THE QUESTION.
  2. Never commit to ANY additional work without thoroughly understanding your existing task list and the implications of the additional work.
    If you’re uncertain – defer and give a date for when you can supply an estimated delivery… a date for a date.
  3. Never answer if you’re uncertain. It’s not only ok – but admirable to say “I don’t know – but I’ll find out.”
  4. Know your audience. Recognize that we’re very technical people and we are sometimes invited to meetings with people of varying degrees of technical knowledge. When this is the case, be certain that you’re NOT dragging these folks into a technical ditch and thereby grinding the meeting to a halt. It sometimes helps to verbally check with meeting participants after an initial discussion to ensure that you’re all ok with the technical depth at which you are speaking.
  5. Respect other’s time. Always schedule time for conversations you feel may take more than a single sentence response. If you’ve called someone directly to save the time of typing an email or scheduling a meeting, consider that the person you’re calling may have other activities scheduled or in flight for this time slot.
  6. Understand your role. You are a technologist, responsible for providing solutions to technological problems. Never ask a client or partner to solve a problem for you unless the problem falls outside the realm of your responsibility.
  7. Never answer a question before you’re certain you’ve considered the implications of your response and the perspective of the person asking the question. I’m not telling you to ask a question for every question asked – but understand the perspective of the person asking the question and either a) ask a discovery question to clarify or b) tailor the answer to suit the asker’s perspective.

    Demonstrations to Clients

  8. NEVER stray from your script. Never perform an action for the first time in front of a client or in any demo. Never yield to a request from a demonstratee to introduce significant changes to the planned demonstration. If a person you’re demonstrating to wants more information that may take you from your script, politely note the request and tell them that you’ll be happy to schedule another time to get deeper or to do further investigation.
  9. When a demo breaks or a bug occurs (and it will!), don’t sweat it – be prepared with discussion notes in the event you need to reboot or reconfigure the environment. Don’t take it too lightly because after all – the time you’re taking to present it important. Have support ready at the back-end if at all possible – this can be in the form of a colleague who knows how to reset the demo environment.
  10. Include links to the webex or meeting collateral in the meeting request rather than distributing separately so that attendees don’t have to search through the mailbox to find it.
  11. When securing a room, secure the half-hour prior to the meeting to ensure that you have time to prepare… and remember if you’re using OUTLOOK and Exchange email to change the invitee type to RESOURCE OR ROOM to ensure that you secure the room’s availability.
  12. Prepare! Pre-load/pre-configure your environment. If you’re demonstrating several separate web pages, have them loaded in separate windows or tabs to avoid delays while loading. Prepare notes and practice the demonstration until you don’t need notes any longer.

    General Email Correspondence

  13. Enable Spell-check on emails. If it’s not turned on now – stop reading and do it now.
  14. Consider using reply instead of reply-all – not everyone on the cc list cares intimately about every detail.
  15. See 4. Understand your audience and tailor your written, as well as verbal communications to suit.

Visit the authors weblog at: http://blog.mlynn.org

Is Your Blog/Business Getting Noticed – Your Internet Plan Part 2

This is the second part of the internet Marketing plan, from here:

http://blog.wcx.me/2008/08/is-your-blogbusiness-getting-noticed-your-internet-plan

In the months 4 to 6 you will have to think about the following:

Links

• Using www.linkpopularity.com follow the links for popular sites similar to yours and submit pages from your site to those sites as suggested links.

Discussion groups

• Research the most active discussion boards in your area for sales, and other relevant topics and visit the top half dozen or dozen once a week to participate.
• Subscribe to two new discussion lists and participate regularly on favourite lists in a way that helps promote the newly released products.

 
Web site and infrastructure

• Add excerpts or long explanatory copy for products and services that don’t yet have that.
• Make changes in the wording of key pages to attract traffic on relevant keywords that I have totally missed.
• Check outbound links for accuracy and remove dead links.
• Change or add to the sample makeovers/upgrades at my site.

Marketing Plan Months 6 – 9

Search engines

• Continue to monitor the amount of daily traffic, which search engines are sending you visitors and which keyword phrases are bringing people to your site.
• Register new pages or features in the free search engines and directories.
• Research appropriate keywords for promoting new products, services or informational pages.

 
Publicity

• Distribute at least one press release this month designed to produce more web site traffic and more Marketing Minute subscribers, customized for each of the target niches.
• Distribute at least one press release tied to sales or marketing information form the company.
• Brainstorm with other professionals on ideas that can be implemented.

Direct mail

• Send Marketing postcards to old, not-used-in-two-years mailing list.

Product development

• Create two more audiotapes based on feedback from distributors
• Lay out and prepare for printing the anthology of your site
• Create and polish viral marketing tool and post at my Web site.

 
Posting content

• Convert this month’s press releases into articles and post at free content sites.
• Post your Marketing articles at free content sites.

 
Links

• Follow the links for intriguing sites I’ve recently come across and submit pages from my site to those sites as suggested links.

 
Discussion groups

• Visit the top half dozen or dozen discussion boards once a week to participate.
• Subscribe to two new discussion lists and participate regularly on my favorite lists in a way that helps promote my newly released products and services. Web site and infrastructure
• Complete and launch a new blog type web site on related topic.
• Offer services and inter link to the new web site.
• Consider design or technical improvements to boost site’s perceived professionalism.

Summary

The outline above covers a nine month periods where effectively one would begin again and re-apply the plan in one form another. May be by bring a niche information site online to help drive sales or by working together with partners/distributors.

One notable point with this blog post is that there is no cost attached. How much time would it require to implement a plan like this depends. A basic rule of thumb can be applied. The more time spent on carrying out the related tasks the more effective the results. To reasonable implement this plan one would be looking at 2 – 3 days (16 -24 hours) per a week for the duration of the plan.

Questions about Social and Business Media

I asked these questions a couple of months ago, and today I posted the last answer. Enjoy.

How effective is social media?

Answer here:http://tinyurl.com/5cdt2y

How long is it going to be around?

Answer here: http://tinyurl.com/3o989x

How much does it cost in relation to other media forms?

Answer here: http://tinyurl.com/5znakl

What is the biggest growing age group?

Answer here:http://tinyurl.com/4lmpk5

What can it do for my company?

Answer here: http://tinyurl.com/4d3veg

What can it do for me as a director? Can I do it my self?

Answer here: http://tinyurl.com/3kk325

How to Set Up Your Own Social Networking Site

There are some key factors that one will need to consider if they want t set up their own networking site. This is best explained by the Night Rider comparison. Face book has managed to amass over 6,000 people that are interested in the eighties Hit TV show Night Rider. It has its own Night Rider page. When the original star of the program, David Hasselhoff, heard about this, he decided to start his own net working site and cash in on the shows staying popularity.

What does this teach us about networking?

1. If you are a member of a group or share a passion, you can start own Networking site. A group of people with similar interest is an important ingredient in setting up Networking site.
2. If you lead this by setting up such a site, you can than reap the rewards and/or advertising and related products.

I do see many more companies setting up there own networks where you can interact with the company. As the value to social networking is in the people. Why would any company want to source that out? Especially considering that software is readily available for such endeavours. What sites can you imagine?

Work At Home, How To Choose A Home Based Business And Make Money

With rising costs of living, employee downsizing, corporate layoffs, constantly increasing gas prices and long commutes to work, more and more people find it now necessary to find a work at home job or to start a home based business. A vast majority of these individuals turn to the internet for their work at home salvation. There are literally thousands of work at home and home based business opportunities out there on the World Wide Web but of course all that glitters is not gold. Upwards of 90% of the marketed home based businesses I would say are scams. These are schemes designed with the sole purpose of making the individual marketing the product to you rich, while you are left holding the bag as it were. Having said this however there are many legitimate home based business opportunities on the internet. The problem then is weeding out the good from the bad. Unfortunately this is a matter if trial and error and a LOT of research.

Finding legitimate opportunities to make money from home can become an extremely time consuming and ultimately a very expensive undertaking. There are a few things one must look for when searching for a legitimate work at home job or home based business opportunity. Any aspiring web entrepreneur must look for these important factors before selecting any work at home business opportunity, work at home job or affiliate program.

The first thing you should do is to review their standing with the various Business Regulation Agencies such as the Better Business Bureau. You should check on any complaints that may have been filed by consumers and whether or not it was satisfactorily resolved. In most cases this can be done online at the agencies web site.

They must have very good products and or services to promote. No matter their claims, if no one finds it useful no one will buy. On this note beware of any “opportunity” where you have to buy-in before you know exactly what you will be getting for you hard earned cash. As you can imagine there are many of these out there with a slick sales letter but absolutely no mention of what the product or service is.

There must be a reliable support system in place with training and good leadership. Any program that just hands you the material and expects you to just figure it out on your own isn’t worth your time and money.

Paychecks should be sent out on time and at least once per month. Some home based business opportunities make you wait until your account reaches a preset limit before you get paid. Others let you choose your own limit and or frequency, you be the judge of what is acceptable for your individual needs.

Longevity is most important, so they should have been in business for at least three years. The scammers and con-artist usually cannot stick around this long with any individual program. They pack up and leave to return with something new. If a company is around this long on the internet I would say they must be doing something good.

I must also add here a simple rule to follow; if it sounds too good to be true it probably isn’t. We’ve all seen those ads with claims such as you can make $8,000 a day or in a few hours, just a little common sense goes a long way with these. While I’m not saying that it’s impossible to make thousands of dollars a day, it’s impractical to think it will just happen over night.

Any home based business venture you get into will take time and effort; there will be a learning curve. Anything worth doing is worth doing right, so take your time and learn the ropes. There is no such thing as a get rich quick scheme or we would all be millionaires.

For more information about articles like this please visit: http://www.myddnetwork.com