Sit comfortably, take a deep breath and relax. What is a rather an ambiguous blog post title and is meant to be taken both ways. You can kill your blog by the posts you put on it or you can do the reverse. This blog post is about how to make your blog posts work for you in a given time allotment.
A couple of days ago I thought seriously about making Whooah.biz a private blog. My blog is very much a sort of a development to try out new ideas that I will then use on www.WorkConneXions.com or for clients. Waking up on a Sunday morning I read some of the weeks past posts and noticed a few too many errors. There are number reasons for this. My brain works faster than my hands can type. I may suffer from a form of dyslexia. What every the reason the blog posts were not of a sufficient quality to be published. As I thought about this, and talked it over on twitter and with friends, I realised that I was not the only one and that you do not need a degree in journalism or English to make a contribution to blogsphere.
As Sherrilynne from www.Strivepr.com pointed out, nothing leaves the office without being proof read by someone else. My brother Sebastian who is starting work at local law firm www.dc.co.im said that he prints everything out as you just cannot see the mistakes on a computer screen. That is enough justification for all blog writers to contemplate how you are publishing something. If it is for yourself then fine, but if you are going to share it with blogsphere, how are you going to know if you are achieving what you have set out to do?
Below is step plan that endeavours to insure success in this field:
1. To write you need to concentrate. To concentrate you need to be relaxed. However you do that is up to you. Whether it is a breath of fresh air or taking a deep breath. Make sure you do it.
2. There are lots of blog post out there that talk about the writing of a blog post, how you should repeat the theme in the last paragraph etc. Fundamentally a blog post can be anything that you want as long as it achieves your goals. My approach is too give it a start, a middle and an end and to make sure that it has a meaning and relevance. There is no easy way to do this but the more you do it the easier and better it becomes like anything else. How will we insure that it achieves your goals? By reading below.
3. Check your blog post, checking it may sound simple but if there is one thing in life that you can not do enough of it is checking. Here are some of my suggestions, you may want to apply one or two of these in any given situation.
A. Save the blog post in different form than you have written it. So if you have written it in Word than save it as text file and proof read it.
B. The great thing with computers is that you can increase the size of the text. Why make it hard to read, increase it.
C. Studies have shown that MS Sans Serif in grey on a white background is the easiest font for the brain to read. Of course one shoe does not fit all so you may have to experiment a bit.
D. Ask a colleague or a friend to proof read it. This often helps with total comprehension of the piece.
E. Take a break and check it much later when the brain has forgotten what you have written and you can see it with fresh eye
F. Print it out, there is nothing like sitting somewhere else and checking it on a different media form
G. Employ the services of document proofing company. Like this one http://www.betteredit.com/
That’s about all that I can think of for now. With these controls in place either you will succeed or you will find out that you and your friends are not very good at english.
Plan in several parts. With so many sites competing for traffic you have to stand out. What I hope to do with this series is to give my readers a clear strategy to building/marketing an e-commerce website and getting traffic to those carefully crafted blog posts. I will be publishing a step for step on how to best do that .