Category Archives: Consultancy

Who Is Your Audience?

I am sure there are some people out there who interested in widgets and can spend twenty years talking about them. That is great if I need help to understand widgets I will go and visit a blogger or a professional who can help with that. The widget blogger has a defined audience he knows who it is and the widget lovers know who he is. One could say a perfect Marriage.

Fortunately or unfortunately depending on how you look at it. I have a wide lens and am interested in wide variety of subjects. Which is fine. For each subject I run a blog helping my users in just that area. The problem is business development is quite a big subject area, possible too big. So should I just focus on a few niches like sales, or telephone sales?

Then comes the second question how to market to that market. If I have chosen my area than maybe face to face marketing is better than using twitter or plurker. But Selling to the converted is easier than selling to the newbie.

Food for thought indeed?

 

The Joys Of Linking

Links make the internet, without a doubt the Internet consist of millions and millions of links. These links form the backbone of the internet and also provide a way for the major search engines to monitor which sites are more important than other ones.

How does this work?

If the main objective of your website/blog is to insure a steady stream of visitors then you are going to have to do some linking.

What are links?

Links are URLs or web addresses like this one www.workconnexions.com That can link a word to a website or the reverse.

How do you get them?

1. A visitor to your website may like what she is reading if they like it enough they may decide to put a link on their website or in a blog post to your website.

2. If you have friends that blog you can ask them to link to your website if they blog in the same topic sphere or consider it to be interesting enough?

3. Another way to generate links it to link to other peoples content they will then be able to see that you have linked and may decide to link back.

What are the best links to have?

The best links to have our from high ranking websites. Google ranks all websites from 1 to 10 with Ten being the highest. The higher the page the more valuable the link is.

Is Commenting on a blog/website Linking?

Yes if you leave a comment on a blog or on a news/web site. What you may have not be aware of is that some sites while allowing commenting, do not allow Google to follow the links. So your comment/link may well have no effect on your site. This is known as no follow. There are a number of applications that can monitor this in your browser.

After a couple months of you will be able to monitor how successful you have been by using this tool. http://www.analyzebacklinks.com/ Happy linking…. check some of my links in the link love section.

Improve your Adwords campaigns

I came across a great video recently by StomperNet with some great ideas to improve your Adword campaign and maximise the return you get from your website. The idea behind it is that instead of focusing on how much TRAFFIC you can get to your website, you should be focusing on the RIGHT kind of traffic to get to your website, the portion that are motivated to make a purchase. I’m not promising it’s going to be curtains for your competitors, but it can certainly help you make a few more bob. I wish I had watched this when I used to run The Joke Shop

Watch the video here

Top Posts For May on Whooah.biz

According to the stats these were the most popular pages:

 

A post about Mashable how are now reviewing Tech companies and website. http://blog.wcx.me/2008/05/the-startup-review/

 

A commentary about the changes in affiliate marketing http://blog.wcx.me/2008/05/an-interesting-email-from-thomas-cook-brand-keywords

 

This was the first real post after I had transferred all the blog posts to the site, a mountain of work. http://blog.wcx.me/2008/04/entre-card-is-it-the-best-business-website-card-yet

 

This post seemed pretty popular which was just a bit of email fun http://blog.wcx.me/2008/04/super-cool-inventions

 

My favourite post all about company cars and advertising http://blog.wcx.me/2008/04/company-car-advertising-the-minus-and-pluses/

 

Looking forward to next month…

 

 

 

Top 10 Business Resolutions

When your company is developing and growing it is too easy to overlook some of the less exciting elements of being in business. However, my experience has shown that paying attention to these elements will help your business be more stable, more profitable and easier to run. At the beginning of this year (2007) I sat down to write up the official KDR-EBusiness Top 10 Business Resolutions, and the reasons why you should consider them. If you would like our assistance with putting some of the ideas below into action, then please get in touch.

1. Have a backup plan

Vital business information is stored on your computers. Make a point of checking that your backup plan is up to date and that you perform a recovery test at least once this year. When your computer hardware fails, you need to know that recovery is possible.

2. Update your business plan

Once a year, revisit your business plan – if you don’t have one you’ll find it is worth the effort to make one. There’s a good starting point here

3. Streamline your administration

Well run administration can make a huge difference to a company. You can always find room for improvement. Examine the way that work flows through your company, find and remove the roadblocks first, employ IT technology second.

4. Sort out your email

Make plans to deal with timewasting SPAM. Depending on your business sector, there are legal aspects to email use and storage that must be considered. Create an email management plan.
Oh, and sort out your inbox, you know you need to.

5. Watch the cash flow – carefully

get your accounts up to date, and keep them as close to real time as you can. If you don’t have an accounts package, then you should consider purchasing one this year – but don’t do it without skilled support and advice.

6. Train your staff

Focused training for staff will contribute to the success of your business, but make sure that the training matches a business goal.

7. Don’t maintain the status quo

The business environment changes all the time, your business needs to change to match it.

8. Update your website

If you do, make sure that it is standards compliant this time around. Your old website probably doesn’t work in many of the new browsers that have been released since it was last updated. A well planned Search Engine Marketing campaign might also help to improve the effectiveness of your website.

9. Don’t ask how much it costs, ask what value it adds

Work out the value to your business before making a purchase. If the value is greater than the purchase cost, then go ahead.

10. Tidy Up the workplace

Because you know you should.

And finally, please let us know what your top ten business resolutions are…

About the Author:

Rob Mercer is a Director of KDR E-Business Limited, which provides IT Management services to small and medium sized enterprises. Rob has a Masters Degree in IT and is also a member of the British Computer Society. He has over 25 years experience in a variety of IT roles and industry sectors. Despite this he can still converse in English, a fact much appreciated by his customers.

More Visitors by Joining Communities.

Over the weekend I was updating some of accounts that I have on certain networking site likes like, propeller, Marktd, WorkConnexions.

 

I have just taken a look at the stats for the last couple of days and I have had more that 150 percent increase in traffic. The main reason for participating in community is that you can engage a group of readers with similar interests.

 

But It is important to pick the right community first.

 

For example if you are into Art and photography than Stumble is a good choice, if you are into business development than try www.WorkConnexions.com.

 

Not only do communities provide extra resources for your particular interest.

 

They also give you the chance to show you skills. Join a community today…

How to Business Blog Without Being Unprofessional

Writing on your blog is not gossip. While you could get plenty of traffic from your industry by spreading juicy titbits about your competitors and colleagues you will more likely grab yourself a bad reputation rather than more work or industry profile. Language can be an issue. I am not talking about swearing and such, most business people would know better than to drop bad language into a marketing tool. What I mean is tone and sophistication. You have to fit the voice to the audience. Of course I am pretty laid back here on this blog, while there are quite a few CEOs reading they tend to not be the stuffy stiff necked types (I know, I get emails from them!). You have to tune the language you use appropriately.

The best type of posts you can make, particularly in a service industry, is successful case studies.

  • What was their situation like before?
  • What were their goals or problem?
  • How did you work with them?
  • How did everything work out?

Most clients would be glad of the publicity, you just need to speak to them and get permission. Obviously some will not want specifics mentioning (particularly figures) or even to be named. That’s all fine. What matters is results and that you provide enough detail to be believable.

Talk to your clients about it and you won’t get into trouble. Going behind their backs is when you start getting into the sticky stuff.

The same is true when you want to write about exciting happenings in your own business. I imagine bloggers at Apple and Microsoft have a real hard time keeping mouths shut. There will be policies on what can and can not be talked about. If not, get some. Fast.

Many companies have footers on their emails

  • NOT to be repeated or reproduced
  • OK to email to company
  • OK to email outside company to specified individuals
  • Freely distribute

You can do the same and add a tick box for blogging if freely distribute doesn’t cover that.

Most business niches have news, tactics and events that are safe to blog about. This though is mostly filler. You can get that stuff anywhere. To make it more valuable you need to dig deep and find your hook or angle on it.

The best solution, if you haven’t already got a rich source of content to draw on, is to create some news. Could you run a competition? A survey? Interview some industry figures?

These don’t need to be massive ventures, scale to fit. While one past client of mine had a terrific success year on year with a global survey that was mentioned in television and newspapers around the world, another simply surveyed their own clients and as well as producing an excellent PR story also learned a great deal about what their customers look for and feel.

Bottom line you need to answer the question; “Could this have appeared on a competitors blog with no major changes?“. If the answer is yes you have a bland post and you need to work on it some more.

Just remember you can be interesting without being unprofessional. Focus on your reader. What is useful to them? How have you or your products helped people and businesses just like them?

Most of all, what makes you different to all the other businesses they could go to?

Visit Chris at http://www.chrisg.com/