Category Archives: Consultancy

Biz News, Marketing, Traffic

20,000 Page Views in a Single Day for Work Connexions Blogger

Work Connexions blogger Marie Claire Cooper who’s recent personal finance management guide blog post climbed in Popularity on Digg. Demonstrates the power of blogging and just what it can do for your business.

Marie-Claire Coopers blog profile: http://workconnexions.com/blog/198

Stats report: http://workconnexions.com/newsletterArchive/Stats/PageViewsDec13th2007.pdf

Digg link: http://digg.com/business_finance/4_Simple_Financial_Rules_you_SHOULD_know_before_DIVORCE

http://workconnexions.com/node/156

Marketing, Traffic

15 Amazing Interviews About Link Building

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While there are numerous ways to drive more traffic to your site, one of the most effective and far-reachings ways is to link build. Link building is simply the way you get more links to your site. The more links you have, the more traffic you’ll get, the better your SEO and the further your reach.

That’s why when I found this list of interviews on Manish Pandey’s blog, I had to share them with you. I haven’t read/listened to them all yet, but those I have are top notch. And just look at the quality of people being interviewed: Lee Odden, Seth Godin, Andy Hagans, Jim Boykin, Loren Baker, Bob Gladstein, Debra Mastaler, Eric Ward…wow…it’s like a who’s-who of link strategy experts. And the interviewers, themselves, aren’t too shabby.

  1. Peter Da Vanjo interviews Fantomaster.
  2. Aaron Wall interviews Dabra Mastaler.
  3. Barry Schwartz interview with Jim Boykin.
  4. Lee Odden interviews Eric Ward.
  5. Sugarrae’s group interview on link development.
  6. Patrick Gavin interviews Loren Baker.
  7. Julia interviews Bob Gladstein.
  8. Loren Baker interviews Patrick Gavin.
  9. Aaron Pratt interviews Stuntdubl.
  10. Scottie Claiborne interviews Mike Grehan.
  11. Joe interviews Matt Inman.
  12. Glen Allsopp interviews Lee Odden.
  13. Aaron Wall interviews Andy Hagans.
  14. Dev Lakhani interviews Seth Godin.
  15. Aaron Pratt interviews Lee Odden.

So there’s a ton of great information. But what’s your own link strategy?

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Visit Dawud Miracle at http://dmiracle.com

Consultancy, Traffic

Businesses, Employees and Web 2.0

I received details of an interesting article on how businesses are applying web 2.0 communication technology via Google News alerts the other day – Taking residence in virtual worlds (Mahesh Sharma, Australian IT). It involves two case studies – Westpac (a bank) and Deloitte Australia – and whether Second Life could be used for business needs. The experiment proved to be positive and it is expected that an extended experiment will go ahead soon.

Some of benefits that Second Life can help deliver for businesses include:

– People felt more comfortable asking questions in that environment than a normal classroom or lecture environment

– It helps overcome the difficulty of communicating to 30,000 people, and the difficulty of getting people together from different locations and time zones to disseminate information

– It as a way of getting information out without the flying, driving and time-consuming travel to a central location

Deloitte Australia has also been experimented with Facebook as a business tool.

Benefits of using Facebook internally are said to include:

– It increases engagement with the 13,000 Deloitte employees that are members of Facebook globally

– To understand what other employees are at, and create a much higher level of engagement

– It allows an understanding of how other employees are thinking

Westpac has also experimented with an internal version of Facebook.

Visit James Richards here: http://www.workconnexions.com/blog/JamesRichard.aspx http://workblogging.blogspot.com/

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Consultancy, Guest Bloggers

Proofreading – My Top 12 Tips

proofreading1

If you’re producing any kind of professional writing, proper proofreading is essential. As a freelance copywriter, nothing looks worse than if I make a basic error or leave in a typo. So here are

my tips for getting it right

  1. It’s a tough job. So get someone else to do it. Especially as a fresh pair of eyes are more likely to pick up what you’ve missed. Once you’ve written something down, it can be hard to read what you’ve written clearly. Instead, you only see what you intended to say.
  2. Failing that, wait a few hours or preferably till the next day after you’ve written it before you proofread your own work.
  3. Avoid distractions – try and proofread in a quiet environment.
  4. Read what’s written aloud to help spot missing words or dodgy phrases.
  5. Common errors include inconsistencies of style, changing tenses, extra spaces, different font sizes, irregular line spacing or other formatting and repeated full stops.
  6. Put yourself in your target audience’s shoes. Are you really clear in what you’re saying?
  7. Be suspicious of every word if you want to catch all the mistakes.
  8. If you tend to make the same errors, be extra careful when you’re checking those particular words or phrases.
  9. Check and check again. Professional editors may proofread a piece up to ten times.
  10. Be especially vigilant when it comes to any text in capital letters – it’s harder to spot upper case errors.
  11. Print out pages for the final check – it’s often easier to see errors on paper than on screen.
  12. Never, ever just rely on your computer’s spell checker. For one thing, it can’t work out what spelling is right for a particular context – “two” or “too”, “who’s” or “whose” and so on.

Happy poofreading! (Whoops.)

© Peter Wise