Category Archives: Consultancy

Consultancy, E-Commerce, Stats

AdWords – About Quality Score

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AdWords – About Quality Score –

In a clever way to deliver a better product to their customers, Google Adwords have come up with the quality score. As explained below.

“A Quality Score is calculated every time your keyword matches a search query—that is, every time your keyword has the potential to trigger an ad. Quality Score is used in several different ways, including influencing your keywords’ actual cost-per-clicks (CPCs) and estimating the first page bids that you see in your account. It also partly determines if a keyword is eligible to enter the ad auction that occurs when a user enters a search query and, if it is, how high the ad will be ranked. In general, the higher your Quality Score, the lower your costs and the better your ad position.

Quality Score helps ensure that only the most relevant ads appear to users on Google and the Google Network. The AdWords system works best for everybody—advertisers, users, publishers and Google too—when the ads we display match our users’ needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position and bring you the most success.”

It would appear the Google are saying that you cannot buy your way to the top. It would appear that you need to have a quality website to insure your adwords are successful.

What are your thoughts?

Generate, Traffic

Integrating Your Network With Linkedkin

Linkedin have just come out with an interesting set of third party applications that help make your profile come more alive. Integration is definitely the key buzz word at the moment. The one that most caught my eye is the company buzz that shows information on your profile page about what other people are saying about you or your company on twitter. Here is some info about the new tools from Linkedkin.

Work collaboratively with your network.

  • Box on LinkedIn: Share files and collaborate with your network.
  • Huddle on LinkedIn: Private workspaces to collaborate with your network on projects.

Share information and keep up to date with your network.

  • Amazon on LinkedIn: Discover what your network is reading.
  • TripIt on LinkedIn: See where your network is traveling.
  • SixApart on LinkedIn: Stay up to date with your network’s latest blog posts.

Present yourself and your work in new ways.

  • Google Docs on LinkedIn: Embed a presentation on your profile.
  • SlideShare on LinkedIn: Share, view and comment on presentations from your network.
  • WordPress on LinkedIn: Promote your blog and latest posts.

Gain key insights that will make you more effective.

  • Company Buzz by LinkedIn: See what people are saying about your company.

click here to take a closer look

Which ones will you be using?

business, Consultancy, Relationship

Getting Known

The first thing in setting up an office or moving to another place for business is letting people know that you there. You can do this by a number of means. Registering at the Chamber of Commerce, sending out information, attending networking events.

There are also some more interesting and innovative ways. Like writing a blog post about the area and mentioning the names of businesses that appeal to you. Of course in my case Lancaster is really well known for it’s Universtiy where some 15,000 sudents come to study. There are a lot of networking groups and clubs. Most of the clubs tend to use tools provided by Facebook for organising events.

So a little about Lancaster courtsey of Wikipedia. “Lancaster is a city in Lancashire, England. Situated on the River Lune, it has a total resident population of 45,952, and together with a number of other towns, forms part of the wider City of Lancaster local government district, with a population of 133,914.

Long existing as a commercial, cultural and educational centre, Lancaster is the traditional county townof Lancashire, to which it gives its name. Lancaster has several unique ties to the British monarchy; the House of Lancaster was a branch of the English royal family, whilst the Duchy of Lancaster holds large estates on behalf of Queen Elizabeth, who herself is also the Duke of Lancaster.”

Some companies that caught my eye that are based here include, Backbone Solutions McCulloch Accountants Lancaster, Choices Employment Services, Mount Recruitment Ltd, Intec, Gillows. Ubertechs.

Consultancy, Social Media Sites

Questions about Social and Business Media

I asked these questions a couple of months ago, and today I posted the last answer. Enjoy.

How effective is social media?

Answer here:http://tinyurl.com/5cdt2y

How long is it going to be around?

Answer here: http://tinyurl.com/3o989x

How much does it cost in relation to other media forms?

Answer here: http://tinyurl.com/5znakl

What is the biggest growing age group?

Answer here:http://tinyurl.com/4lmpk5

What can it do for my company?

Answer here: http://tinyurl.com/4d3veg

What can it do for me as a director? Can I do it my self?

Answer here: http://tinyurl.com/3kk325

Consultancy, Websites

Is That VAT Number Valid?

Is that VAT number valid? –

Came across an interesting service today that lets you verify if a VAT number someone has supplied to you is correct and valid. It’s called VIES and is managed by the European Commission’s Taxation and Customs Union Directorate-General. It looks like this:

All you need to do is provide the member state the VAT number belongs to, the VAT number itself and the system returns the name and address the VAT number is registered to.

Useful thing to know isn’t it?

Consultancy, E-Commerce, ideas, money, work

Wall Street Just Does Not understand Social Media

Kick off your shoes and throw your ties away, forgot rock and roll social media is where it is at.

“oleil-Media Metrics analyst Laura Martin cut her rating on Google to “Hold” from “Buy” and slashed her price target to $350 from $580…saying the company’s practice of giving 10 percent of profits to charity and giving employees one day a week to work on pet projects should end amid the current economic climate.”

We do rate the best Pilgrim Marketing is on our resource list on www.Wcx.me and it is not for nothing. This is a great discovery blog post about Social media right here.

business, Consultancy, Relationship

Question: How To Present SMO Services

Question: I am planning to present SMO services as a separate service of our company. Can any you tell me ways to market it. It would be a big favour if anyone can reply me in a descriptive manner. I would also like to get the list of major SMO service provider along with some case studies.

Answer:

First you will need to answer some of the questions below, than we can draw up a detailed plan for your company/organisation including listings, cost structure, time line etc.

Questions:
The seize of the company
What is your budget?
Any current Internet SMO policies
Any current use of advertising medium
What do you want to achieve/Goal?

After you have answered these questions just contact me here: leo at wcx dot me