Category Archives: Marketing

development, Marketing

Divorce Lawyers and GPS Clever Marketing?

Owen from the just sent this through this morning. It is website that can supposedly track mobile phones. I needed to see if someone was in the vicinity. So I clicked the link to the website. Give it go to see what I mean, and than I will explain more……

 

http://www.sat-gps-locate.com/english/index.html  

 

While the technology really does exist to be able to do this sort of tracking, the joke played upon the individually is humorous. The last laugh though is not on the joker. As you may or may not have noticed the last page was full of advertising. We can say with some certainty that even at a low conversion rate if the advert is visited for example 100,000 times that it will represent significant online revenue. So if you are planning a marketing campaign would you use this technique?

brand, business, Marketing, News, sales, service

Has Google Become Too Big?

Everybody loves Google or so the saying goes. A few years ago if you wore a Google T shirt you would be greeted by smiles as you walked down the street. But that was a couple of years ago. The market place has changed with Google now controlling at least 75 percent of the search engine market and respectively the same amount of advertising and they now hold a very secure position. Fundamentally Google has not done anything wrong. It is just that you have no choice when it comes to advertising. Small and big e-commerce sites all use Google advertising. For example Tech crunch , Digg etc.

Effectively there is no competition which means that Google can dictate terms and conditions and have a very big say over who does what in the market. If a website owner was to say the wrong thing they could find themselves on the other side of the fence with no advertisers. Now the much talked about takeover of Yahoo by Microsoft is the first step in readdressing this problem. I am still not comfortable though. Both of these companies have such a large influence and control of the most dynamic communication medium. Is it time that we should start to worry?

Maybe not just yet, but the signs are there. While we have all become Google search converts. What would it take for some of us to start using another search engine? The array of products that Google provides are truly amazing. From Gmail to Youtube all for no cost to the user and paid for by advertising. But as the old saying goes Power corrupts; absolute power corrupts absolutely. Is Google too powerful?

development, Marketing, News

Are you Going to be Watching the Election on the Internet?

I just came across this on the Tech Crunch blog, It was predicted and now it is happening. Instead of watching the elections on TV or reading it in the Newspapers. A lot of Americans will be getting their election news through blogs in Particular Ustream.TV.

Excerpt from blog:

“For those of you without C-SPAN, the Republican National Convention will be streamed live over the Web, and Ustream.TV has been chosen to be the official provider of live video streaming technology. (No doubt, other live streaming services such as Justin.TV,, Blog.tv, or Mogulus will be used by journalists and bloggers covering the event as well). The announcement is being made right now on Ustream.TV“

Ask a Question, Marketing, sales, work connexions

Would You Like To Spend Less Money On Advertising?

How much do you spend on advertising? How much would you like to spend?

Have you ever considered what may happen if your employees kept either internal or external blogs? Do you think you could generate a whole wealth of material for marketing from the activity that blogging represents?

Not only that but you can also use the comments, with one post you are doing market research, advertising your business, and generating marketing material. (think about the possibilities this suggests) and if that is not enough to lower your advertising costs, consider for a moment what could happen if your company engages in matters that concerns its business, for example: local community events, debates about skilled workers, legislation, online or offline you will generate a profile and a talking point about your company. Try it… it is also worth considering to engage a PR Company to help you along the way.

brand, Marketing

Real Time Advert Statistics

Without a doubt there is one area that the internet thrashes all competition hands down and that is statistics and user information. On the advertising campaign you can see everything. From when they first visited to which page they went to, when did they comeback? How long did they stay? What sort of computer do they have? Which country are they are from? Is that country planning to invade yours etc. Some people have a great deal of fear about so much information being available and how to use it. The rest of us just get on and use the information to cater for our products and understand our markets.

 

There was a time a few years ago, a little bit less now where you came across a poll on a website. Websites would ask questions like who would you vote for in an election campaign? Should Policemen be paid more? What is your favourite colour? etc. Now days that is not strictly necessary because you can track the user when he enters your site and see where it is that he clicks (goes). For example if I do a blog post about money I can see that it has attracted more page views then a post about writing letters. I am sure that it happens that marketing campaigns go live before they are tested on the market. It would be the only explanation for such miserable campaigns like modo , or Iceland’s freezer food . If they had taken five minutes to put a few trial pages on the internet they could have seen if anybody was really interested in their marketing message. We at Work Connexions provide statistics for adverts and blogging. So you can see if you are onto a winner before you go and print up five thousand copies and publicise the press release.